𝗡𝗼 𝗼𝗻𝗲 𝗹𝗶𝗸𝗲𝘀 𝘁𝗼 𝗯𝗲 𝗰𝗮𝗹𝗹𝗲𝗱 𝗮 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿, 𝗹𝗲𝗮𝘀𝘁 𝗼𝗳 𝗮𝗹𝗹 𝗯𝘆 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗲𝘆 𝗲𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵.
A brand that wants authentic engagement should focus on leading, not just amassing followers.
People are not following your brand. Your brand needs to promise something to someone specific, and if someone chooses to engage, they should not be called a follower.
Why? Because a follower is someone who doesn’t think for themselves and blindly follows the leader without question.
A leader, on the other hand, inspires others to follow them because they stand for something specific and are authentic in their message.
When you focus on leading, you create a community of engaged individuals who believe in what you stand for and are willing to spread the word about your brand.
So, ditch the term “followers” and focus on leading instead.
Those who engage with you will follow suit, despite what you call them.