๐ก๐ผ ๐ผ๐ป๐ฒ ๐น๐ถ๐ธ๐ฒ๐ ๐๐ผ ๐ฏ๐ฒ ๐ฐ๐ฎ๐น๐น๐ฒ๐ฑ ๐ฎ ๐ณ๐ผ๐น๐น๐ผ๐๐ฒ๐ฟ, ๐น๐ฒ๐ฎ๐๐ ๐ผ๐ณ ๐ฎ๐น๐น ๐ฏ๐ ๐๐ต๐ฒ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ ๐๐ต๐ฒ๐ ๐ฒ๐ป๐ด๐ฎ๐ด๐ฒ ๐๐ถ๐๐ต.
A brand that wants authentic engagement should focus on leading, not just amassing followers.
People are not following your brand. Your brand needs to promise something to someone specific, and if someone chooses to engage, they should not be called a follower.
Why? Because a follower is someone who doesn’t think for themselves and blindly follows the leader without question.
A leader, on the other hand, inspires others to follow them because they stand for something specific and are authentic in their message.
When you focus on leading, you create a community of engaged individuals who believe in what you stand for and are willing to spread the word about your brand.
So, ditch the term โfollowersโ and focus on leading instead.
Those who engage with you will follow suit, despite what you call them.
