Passion drives you, but what drives your audience?
People need something to connect with, and unless you give a meaningful edge to your proposition, there will always be a gap in your marketing strategy.
How to fill that gap? Going beyond passion and developing a memorable story that sticks with your audience. Give them a reason to believe in you.
I’m your guide; together we will plant the seeds necessary to launch and grow your purposeful brand.
Your ideas will be challenged extraordinarily to help you elevate your digital skills and understanding of cultural changes in the marketplace.
You will develop a sense of accountability and ownership that you can’t achieve independently. You will work alongside accountability partners meant to guide and support you while telling you what works and what doesn’t.
Together, we can multiply the output of efforts we put into our business!
Make Your Entrepreneurial Dream Real
Marketing is individual—it is flexible and emotional—just like our preferences. Marketing is capable of molding itself to the emotional sensibilities of your audience, if you let it. It’s time to align your purpose with your passions and temper it into a process.
Phase I: Explore
Design Your Movement
Discover what you have to do right now to create the change you’re seeking.
Locate Your Audience
Research and understand the ones who are going to define your business success—your customers.
Phase II: Define
Tell Your Story
Create an offer that you can turn into your bread-and-butter to drive more revenue more efficiently using our proprietary story framework designed for entrepreneurs like you.
Plan Your Strategy
Develop the standard operating procedures to scale your brand and your business for maximum profitability.
Phase III: Execute
Outline Your Roadmap
Take everything you’ve built over the past five weeks and distill it down to a single-page brand game plan.
Launch Your Brand
Release your brand into the market, gather feedback, and refine your concept.
You're Live!
Endings can also be new beginnings. So buckle up and look back at what you learned to keep steering forward!
Who is it for?
You'll join a group of no more than ten diverse, ambitious, & accomplished peers
Nobody else can change your life, it is you who can make a difference by attaining clarity and building momentum towards your goals. And this workshop is aimed at helping you achieve the confidence and vision required to push through your trials. This cohort will help you come up with your own narrative to accelerate towards success.
Case 1: As a young entrepreneur, it can difficult navigating through the market when you lack expeirence and a strategic plan of action. You might have meaningful and purpose-driven content, but no knowledge of the market funnel can put you in a pickle. But you know what? You don’t actually need to live all those years to gain the experience you need right now.
Case 2: As a well-established professional, feeling ‘out of touch’ with the younger generation and their temperament as employees and audience is normal too. But that doesn’t mean you have live with that invisible barrier throughout your career!
Testimonials
An important value that I have taken from this course is that your career choice should mold itself around your core values, not the other way around. I feel that this lesson is most important to students in any age group due to all of the unknowns and scary decisions that they need to make. First understanding what they want out of their own lives through self-realization can allow for students who never thought of taking up marketing to be swayed in that direction.
I would create a learning environment that is similar to the one that my current professor, Jay Mandel, has created for us in our current marketing class. To better maximize the opportunity to sway students in the direction of marketing. In other courses, they seem to place students into their courses, teach them how to dot their i’s and cross their t’s, but they are forgetting the key component–immersing students into the experience.
My favorite part about being in Jay Mandel’s class is the authenticity. It’s very rare to see a teacher completely engulf their students in what they’re teaching. When we step into the classroom, we really feel like marketers, but not the boring type. The marketers who change companies, industries, and the world!
Professor Mandel’s approach is Not only is it immersing his students into what it means to be a marketer and putting us into the minds of people who are marketers, but he has also taught us a lot about ourselves. Through his lesson on core values, many of us are able to self-actualize what we prioritize in life to be carried into our careers.
An important value that I have taken from this course is that your career choice should mold itself around your core values, not the other way around. I feel that this lesson is most important to students in any age group due to all of the unknowns and scary decisions that they need to make. First understanding what they want out of their own lives through self-realization can allow for students who never thought of taking up marketing to be swayed in that direction.
I would create a learning environment that is similar to the one that my current professor, Jay Mandel, has created for us in our current marketing class. To better maximize the opportunity to sway students in the direction of marketing. In other courses, they seem to place students into their courses, teach them how to dot their i’s and cross their t’s, but they are forgetting the key component–immersing students into the experience.
Professor Mandel’s approach is Not only is it immersing his students into what it means to be a marketer and putting us into the minds of people who are marketers, but he has also taught us a lot about ourselves. Through his lesson on core values, many of us are able to self-actualize what we prioritize in life to be carried into our careers.
My favorite part about being in Jay Mandel’s class is the authenticity. It’s very rare to see a teacher completely engulf their students in what they’re teaching. When we step into the classroom, we really feel like marketers, but not the boring type. The marketers who change companies, industries, and the world!
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