Values Archives -

Navigating LinkedIn and TikTok: Two Platforms, Two Strategies, One Goal

Identity, Implementation, Intention, Process, Segmentation, Values / By Jay Mandel

TikTok has fundamentally changed the way content is created, shared, and consumed. Its algorithm prioritizes relevance and engagement over connections, giving every piece of content a fair shot at reaching an audience. This approach resonates deeply, particularly with younger generations who value authenticity and dynamic storytelling. Whether TikTok itself remains the dominant platform or another …

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Why marketers must move from retention tactics to customer respect

Values / By Jay Mandel

Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment in digital efficiency expanded into a maze of overlapping tools and monthly charges that are difficult to track and justify. Read …

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Rethinking the Future of Marketing

Leave a Comment / Emotions, Identity, Implementation, Intention, Process, Uncategorized, Values / By Jay Mandel

Lost trust in institutions? We’re all part of the system. This story explores personal experiences and offers a call to action for individual change and rebuilding trust through human connection and collective action.

Celebrating Six Years of Grit, Lessons, and Unpolished Dreams

Leave a Comment / Implementation, Uncategorized, Values / By Jay Mandel

Six years. My dream, which I poured my sweat and soul into, felt like a mirage just out of reach. Sure, there were moments I questioned everything. But I kept pushing, adapting, and learning. This year, 2023, the mirage starts to shimmer. Not a perfect oasis. It’s messy, full of unexpected twists and turns, a …

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Snow Day Blues

Leave a Comment / Identity, Process, Values / By Jay Mandel

For working parents, juggling family and career responsibilities is a constant balancing act. A sudden school closure can disrupt that equilibrium, leading to missed deadlines, canceled meetings, and added stress. Businesses, too, can feel the impact, with lost productivity and potential revenue disruptions. So, how do we navigate this complex situation? Let’s explore together.

My role as a professor, a brand consultant, and a coach

Leave a Comment / Identity, Process, Values / By Jay Mandel

I am pleased to announce that I have accepted positions as an adjunct professor of Marketing at Fordham Gabelli School of Business and Fashion Institute of Technology. Classes begin this week! My new positions round out one-third of my diversified career. I am a coachI am an educatorI am a brand consultant My job as an educator covers …

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On Intrinsic and Extrinsic Motivation

Leave a Comment / Identity, Values / By Jay Mandel

I recently was a featured guest on The Lisa Show about the role of intrinsic and extrinsic motivation, and how you can apply the principles of each in your life to become better motivated to achieve your goals. You can listen below or read my article on the topic. I’d love to hear your thoughts on …

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