Let’s dig deeper to discover how marketing can drive you forward.

You can build a business that fills your heart, your mind and your wallet.

If I could have a dollar for every time a business owner sells themselves with the word “passion,” I’ll still be far away from being a millionaire because, well… passion can only buy you so much!

As a business, you’re talking to no one if you’re talking to everyone. Especially when you leverage solely your passion to communicate.

Passion drives you, but what drives your audience? 

People need something to connect with, and unless you give a meaningful edge to your proposition, there will always be a gap in your marketing strategy.

How to fill that gap? Going beyond passion and developing a memorable story that sticks with your audience. Give them a purpose to believe in you.

And what’s the best part of establishing your niche? You can negotiate on your own terms!

I’m your guide; together we will plant the seeds necessary to launch and grow your purposeful brand. It’s high time we turn passion into a process and those cents into dollars!

Do you know what bothers me the most? Rules in a lawless place.

Traditional marketing teaches us that promotion and advertisement work by universal regulations. And this unreasonable narrative places limitations on the financial and emotional gratification of running a business. In an era of diversity in thought and action, who cares about an all-encompassing divine law about marketing?

Let me tell you: Marketing is individual—it is flexible and emotional—just like our preferences. Marketing is capable of molding itself to the emotional sensibilities of your audience, if you let it. 

Join me on an enlightening journey to unlearn traditional marketing strategies and discover a contemporary passion-driven strategy that thrives on individual philosophy. Your ideas will be challenged extraordinarily to help you elevate your digital skills and understanding of cultural changes in the marketplace.

You will develop a sense of accountability and ownership that you can’t achieve independently. You will work alongside accountability partners meant to guide and support you while telling you what works and what doesn’t.

Together, we can multiply the output of efforts we put into our business!

Cohort 1: Progression Chart

Your passion urges you to make life-changing decisions, but how often do you prioritize it?

It’s time to align your purpose with your passions and temper it into a process.

Phase I: Explore

Week 01

Discover your Core Values

Meet your brand strategist, get a feel of the program, and explore your work philosophy.

Week 02

Design Your Movement

Discover what you have to do right now to create the change you’re seeking.

Week 03

Locate Your Audience

Research and understand the ones who are going to define your business success—your customers.

Phase II: Define

Week 04

Make Your Simple Marketing Promise

Define your position in the market and expand your influence with a content strategy.

Week 05

Tell Your Story

Create an offer that you can turn into your bread-and-butter to drive more revenue more efficiently using our proprietary story framework designed for entrepreneurs like you.

Week 06

Plan Your Strategy

Develop the standard operating procedures to scale your brand and your business for maximum profitability.

Phase III: Execute

Week 07

Outline Your Roadmap

Take everything you’ve built over the past five weeks and distill it down to a single-page brand game plan.

Week 08 - 12

Launch Your
Brand

Create your brand from scratch, release it to the market, gather feedback, and refine your concept.

Weeks Ahead

Reiterate Your Master Plan

Endings can also be new beginnings. By the end of this cohort, you’ll know more than you did 3 months ago—all ready to execute and maintain a fresh start to a beautiful journey. So buckle up and look back at what you learned to keep steering forward!

Who is it for?

You'll be one among ten diverse, ambitious, and accomplished peers.

Case 1: As a young entrepreneur, it can be difficult navigating through the market when you lack experience and a strategic plan of action. You might have meaningful and purpose-driven content, but no knowledge of the market funnel can put you in a pickle. But you know what? You don’t actually need to live all those years to gain the experience you need right now.

Case 2: As a well-established professional, feeling ‘out of touch’ with the younger generation and their temperament as employees and audience is normal too. But that doesn’t mean you have to live with that invisible barrier throughout your career!

Today, mentorship has become a necessity in overcoming such challenges—something traditional marketing has deprived us of.

So what if I tell you that you can nurture your business and marketing skills while working with a mentor? Yes, this cohort offers exactly that to its participants! You will be working with a team of 10 like-minded individuals (5 seasoned professionals & 5 emerging entrepreneurs no older than 30) while closely partnering with one young/experienced mentor who will be your accountability partner throughout this journey. 

All participants will refine their established leadership practices based on feedback, discussion, and open dialogue. 

The mindset you need to become a participant :

Nobody else can change your life, it is you who can make a difference by attaining clarity and building a momentum towards your goals. And this workshop is aimed at helping you achieve the confidence and vision required to push through your trials. This cohort will help you come up with your own narrative to accelerate towards success.

You can look ahead only when your vision is clear, and I am/this opportunity is here to help you clear the fog!

My mission: I am sick of earning cents instead of dollars from passionate business owners, so I must upgrade the standard of marketing. And I need your help with see.

Entrepreneurs
Solopreneurs
Intrapreneurs
Freelancers

Testimonials

An important value that I have taken from this course is that your career choice should mold itself around your core values, not the other way around. I feel that this lesson is most important to students in any age group due to all of the unknowns and scary decisions that they need to make. First understanding what they want out of their own lives through self-realization can allow for students who never thought of taking up marketing to be swayed in that direction.

Student

I would create a learning environment that is similar to the one that my current professor, Jay Mandel, has created for us in our current marketing class. To better maximize the opportunity to sway students in the direction of marketing. In other courses, they seem to place students into their courses, teach them how to dot their i’s and cross their t’s, but they are forgetting the key component–immersing students into the experience.

Student

My favorite part about being in Jay Mandel class is the authenticity. It’s very rare to see a teacher completely engulf their students in what they’re teaching. When we step into the classroom, we really feel like marketers, but not the boring type. The marketers who change companies, industries, and the world!

Student

Professor Mandel’s approach is Not only is it immersing his students into what it means to be a marketer and putting us into the minds of people who are marketers, but he has also taught us a lot about ourselves. Through his lesson on core values, many of us are able to self-actualize what we prioritize in life to be carried into our careers.

Student

An important value that I have taken from this course is that your career choice should mold itself around your core values, not the other way around. I feel that this lesson is most important to students in any age group due to all of the unknowns and scary decisions that they need to make. First understanding what they want out of their own lives through self-realization can allow for students who never thought of taking up marketing to be swayed in that direction.

Student

I would create a learning environment that is similar to the one that my current professor, Jay Mandel, has created for us in our current marketing class. To better maximize the opportunity to sway students in the direction of marketing. In other courses, they seem to place students into their courses, teach them how to dot their i’s and cross their t’s, but they are forgetting the key component–immersing students into the experience.

Student

Professor Mandel’s approach is Not only is it immersing his students into what it means to be a marketer and putting us into the minds of people who are marketers, but he has also taught us a lot about ourselves. Through his lesson on core values, many of us are able to self-actualize what we prioritize in life to be carried into our careers.

Student

My favorite part about being in Jay Mandel class is the authenticity. It’s very rare to see a teacher completely engulf their students in what they’re teaching. When we step into the classroom, we really feel like marketers, but not the boring type. The marketers who change companies, industries, and the world!

Student

What will I Learn?