Marketing Accountability Council
91Marketing, systems, leadership, trust, customer experience, and accountability.101 indexed articles—and the complete MAC and CDA archives.
Ideas organized
by the problem.
Use these articles as a first pass at the problem in front of you. If a decision is stalled, ownership is unclear, marketing is hard to defend, or the work is not moving, start here before you scope a project.
Client discovery library
Start with the problem, then choose the work.
The library helps you self-qualify before a call. Use it to see how I think about stalled decisions, unclear ownership, weak evidence, trust gaps, growth problems, and work that needs delivery support.
Recommendations are not turning into actionRead why plans stall after the deck.Leaders are circling the same choiceUse the decision page when priorities compete.The symptom is clear but the cause is notStart with problem clarification.You know you need help but not the packageCompare Delivery Support and Strategic Marketing Insights.
Clean Data Alliance
1Data integrity, consent, governance, AI, privacy, and digital agency.Publication
15 articles in Data & AI
0 measured outbound clicks
Howard Stern, Data Brokers, and the Danger of Mistaking a Profile for a Person ↗
Data & AII’ve been listening to Howard Stern for most of my life.
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Read on Marketing Accountability Council · External site ↗How Bad Math and Synthetic Empathy are Ruining Customer Service ↗
Data & AICustomer service is deteriorating not because AI is inherently evil, but because corporate executives are using AI to turbocharge an obsolete, extractive financial model.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗What Used to Be True About Finding a Fair Apartment Is Now a RealPage Algorithm ↗
Data & AIWhen we dropped our pieces on the ticketing and travel monopolies, a clear psychological profile emerged.
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Read on Marketing Accountability Council · External site ↗How gig platforms and data brokers run the same broken playbook — and what a positive-sum version looks like ↗
Data & AIModern platforms like Uber Eats prioritize instant gratification, delivering items swiftly, boosting metrics like conversion rates and reducing costs.
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Read on Marketing Accountability Council · External site ↗Why trust belongs at the center of your data strategy ↗
Data & AIMore customer data once looked like an advantage. AI is exposing the risk of data built on inference, opacity and extraction.
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Read on MarTech · External site ↗The Illusion of the Holiday Discount ↗
Data & AIDon't Trust the Brand, Trust the Data
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Read on Marketing Accountability Council · External site ↗Is That AI Barbecuing Your Burgers? ↗
Data & AIHappy Memorial Day! It’s the unofficial start of summer.
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Read on Marketing Accountability Council · External site ↗Why Asking the Right Questions Transforms Marketing Accountability ↗
Data & AIA grocery receipt became the catalyst for a data analysis that reveals the hidden tax of geography on consumer spending.
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Read on Marketing Accountability Council · External site ↗Beyond the Prompt: Why Your AI Content Needs a Context Engine ↗
Data & AILashay Lewis on bridging the "Trust Gap" by grounding LLMs in your proprietary Product Truth.
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Read on Marketing Accountability Council · External site ↗Karma Has an API Key: How AI Is Eating SaaS ↗
Data & AIB2B SaaS spent years chasing “efficiency” by cutting humans out of the equation. Now AI is doing to software what software once did to everything else.
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Read on Marketing Accountability Council · External site ↗The myth of brand community in the age of data agency ↗
Data & AIClean metrics stop masking the gap between engagement and real commitment.
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Read on MarTech · External site ↗How dirty data broke marketing ↗
Data & AIClean data restores context, consent and meaning.
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Read on MarTech · External site ↗Rethinking marketing’s relationship with data ↗
Data & AIClean data offers a route back to trust.
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Read on MarTech · External site ↗AI Has a PR Problem ↗
Data & AIThe backlash against AI is a mirror, reflecting how far marketing has drifted from storytelling, empathy, and serving real human needs and why audiences are finally pushing back.
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Read on Marketing Accountability Council · External site ↗Welcome to the Clean Data Alliance ↗
Data & AIWhy dirty data is a business and social failure—and why people need more control over the information used to describe and decide for them.
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Read on Clean Data Alliance · External site ↗Across the internet
Articles & media appearances
Interviews, profiles, podcasts and contributed expertise—each linked directly to the original publisher and included in the same aggregate click measurement.