Marketing Accountability Council
91Marketing, systems, leadership, trust, customer experience, and accountability.101 indexed articles—and the complete MAC and CDA archives.
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by the problem.
Use these articles as a first pass at the problem in front of you. If a decision is stalled, ownership is unclear, marketing is hard to defend, or the work is not moving, start here before you scope a project.
Client discovery library
Start with the problem, then choose the work.
The library helps you self-qualify before a call. Use it to see how I think about stalled decisions, unclear ownership, weak evidence, trust gaps, growth problems, and work that needs delivery support.
Recommendations are not turning into actionRead why plans stall after the deck.Leaders are circling the same choiceUse the decision page when priorities compete.The symptom is clear but the cause is notStart with problem clarification.You know you need help but not the packageCompare Delivery Support and Strategic Marketing Insights.
Clean Data Alliance
1Data integrity, consent, governance, AI, privacy, and digital agency.Publication
11 articles in Work & Systems
0 measured outbound clicks
How StubHub Transformed From a Fan-Friendly Alternative Into a Corporate Scalping Cartel ↗
Work & SystemsWe talked about this the other day—how the concept of corporate “extraction” is quietly ruining everything we love. Doug Stephens was talking about his book, The Future of Competitive Advantage? He made the powerful point that for the last 45 years, corporations have been trapped in a cycle of constant extraction—squeezing workers, exploiting the environment, and draining the capitalist system itself until there is “not a hell of a lot left to extract”.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗How Demand Generation Become the Only Viable Marketing Strategy in B2B. A Historiography ↗
Work & SystemsThis article breaks down how demand gen evolved from a useful operating system into the center of modern B2B marketing and why so many companies now confuse pipeline motion with market understanding.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗The “Prove It First” Economy Is Breaking Marketing From the Inside ↗
Work & SystemsMarketing is trapped in a system that demands proof before it allows anything to work, then punishes it when it doesn’t.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗The Meta Verdict Isn’t the Story. Our Dependence Is. ↗
Work & SystemsA New Mexico jury just determined that Meta knowingly harmed children’s mental health and concealed what it knew about child sexual exploitation on its platforms.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗Substack, Polymarket, and the Platform Dilemma ↗
Work & SystemsAs I’ve mentioned in several essays this month, it’s been two years on Substack.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗Teen Takeovers, Media Amplification, and the World We Built ↗
Work & SystemsResearch shows that emotionally charged content, especially outrage, spreads faster and farther on social platforms.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗The Lie We Keep Telling Ourselves About B2B Sales ↗
Work & SystemsBuyers aren’t avoiding sales conversations. They’re avoiding the pressure, harassment, and desperation we’ve normalized and the systems that reward it.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗I was charged $150 for $25 of gas; and it made me realize how little control we have over our own money ↗
Work & SystemsSurprise credit card holds are more than just an inconvenience; they’re a silent, systemic way of shifting power away from consumers.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗One Purple Sign; Two Broken Systems. ↗
Work & SystemsA $19 EZ-Pass charge shows what happens when agencies optimize for enforcement instead of ownership and force people to absorb the friction they created.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗Marketing Let Him Go. Real Estate Let Him Lead. ↗
Work & SystemsWhen the System Breaks, You Build Your Own.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗When Belief Systems Override Reality ↗
Work & SystemsYou can’t market to stupid and you shouldn’t have to.
Use this to test how the topic shows up in your business before you choose a service or start a conversation.
Read on Marketing Accountability Council · External site ↗Across the internet
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