Welcome to My Writing Portfolio
Since writing my book, Brand Strategy in Three Steps, I’ve found my voice — and I’ve stopped sanding down the edges.
I write more now. I say more of what I mean.
I’m more direct, more personal, and more in sync with what the market is actually asking for — not what marketers pretend it wants.
That shift isn’t just good for my own brand. It’s what I bring to the teams and companies I work with.
If you’re looking for someone to lead your content engine or thought leadership strategy, this isn’t just a portfolio — it’s a prototype.
I don’t just talk about marketing movements. I build them.
Writing Portfolio – Curated by Topic
Brand & Customer
B2B Marketing
- How to build a B2B brand that delivers lasting value
2024-06-25 — Martech.org - Is B2B Marketing Broken?
2024-05-21 — Marketing Accountability (Substack) - B2B Marketing: Bridging the Gap Between Inspiration & Implementation
2024-02-29 — Marketing Accountability (Substack)
Brand Strategy
- How To Write A Personal Mission Statement (A Step-By-Step Guide)
2025-05-22 — Lifehack.org - Brand Safety Isn’t a Beacon
2025-05-19 — Marketing Accountability (Substack) - Brand safety is BS (until it’s not)
2025-04-24 — Martech.org - How Ready Are You for a Brand Safety Crisis?
2025-03-24 — Marketing Accountability (Substack) - Navigating Brand Strategy in a Shifting Digital Landscape
2025-03-18 — Marketing Accountability (Substack) - The Branding Delusion
2025-02-05 — Marketing Accountability (Substack) - How Generic Holiday Greetings Hurt Your Brand
2024-12-25 — Marketing Accountability (Substack) - How to move beyond performative segmentation and embrace authenticity
2024-10-14 — Martech.org - The Rise of Outlet Culture and the Fall of Fashion Brands
2024-06-26 — Marketing Accountability (Substack) - Escaping the marketing circus: How empathy can realign brands, audiences and results
2024-05-20 — Martech.org - Adapting marketing strategies for post-pandemic reality: The need for authenticity
2024-02-27 — Martech.org - 3 steps to an authentic brand: Identity, intention and implementation
2024-01-25 — Martech.org
Customer Experience
- Why marketers must move from retention tactics to customer respect
2024-11-14 — Martech.org
Diversity & Inclusion
- Target’s DEI retreat: Inclusivity was never more than a marketing stunt
2025-02-14 — Martech.org
Social Media & Content
- Dear Substack: I Love You—So Let’s Make This Better
2025-04-24 — Marketing Accountability (Substack) - The Delusion of Social Media
2025-04-01 — Marketing Accountability (Substack) - The Paradox of Social Media
2024-05-09 — Marketing Accountability (Substack) - How TikTok Democratized Marketing with Bite-Sized Innovation
2024-04-20 — Marketing Accountability (Substack) - How TikTok Boycotts Are Reshaping Consumption
2024-03-24 — Marketing Accountability (Substack) - Why Banning TikTok Won't Work
2024-03-15 — Marketing Accountability (Substack)
Career & Leadership
Career Success
- 5 Tips On Overcoming Career Stagnation
2025-05-22 — Lifehack.org - This Is the New Job Search
2025-04-23 — Marketing Accountability (Substack) - Gen Z Marketing Grads Face Grim Job Market
2024-03-18 — Marketing Accountability (Substack)
Entrepreneurship
- How To Stay Organized Wearing Multiple Hats In Your Business
2025-05-22 — Lifehack.org
Leadership & Careers
- MAC Member, Colt Briner Redefines Leadership with The Race to Relevance
2025-01-23 — Marketing Accountability (Substack) - How Personal Responsibility Fuels Better Business Strategies
2024-11-19 — Marketing Accountability (Substack) - Council Update
2024-04-10 — Marketing Accountability (Substack) - College? Nah.
2024-04-05 — Marketing Accountability (Substack)
Organizational Design
- Embracing Fluidity in Modern Marketing Organization Design
2024-10-06 — Marketing Accountability (Substack) - Fractional Marketers:
2024-05-08 — Marketing Accountability (Substack) - Can a Company Run Without Bosses?
2024-04-17 — Marketing Accountability (Substack) - Why Some Companies Are Saying Goodbye to the CMO
2024-03-26 — Marketing Accountability (Substack) - CMO-CEO Disconnect
2024-03-13 — Marketing Accountability (Substack)
Personal Reflection
- Independence Day Reflections
2024-07-04 — Marketing Accountability (Substack) - The Marquis Who's Who Mirage
2024-06-12 — Marketing Accountability (Substack) - My love letter to Canva
2024-06-06 — Marketing Accountability (Substack) - Join my chat
2024-04-13 — Marketing Accountability (Substack)
Marketing Strategy
AI
- Gauge and Measure Attainable Goals With These 3 Metrics
2025-05-22 — Lifehack.org - MAC WRAP: The Surveillance Economy Just Got Sued (Again)
2025-04-14 — Marketing Accountability (Substack) - How AI Is Rewriting Digital Identity
2025-04-11 — Marketing Accountability (Substack) - xAI Swallows X, but Can It Digest Accountability?
2025-03-29 — Marketing Accountability (Substack) - “Entitled” or Misunderstood? YouTube’s Favorite Villain is Often Just Neurodivergent
2025-03-26 — Marketing Accountability (Substack) - Paid Ads: From Growth Hack to Money Pit (2008–2023)
2025-03-21 — Marketing Accountability (Substack) - Prescription for Email Blasts
2025-03-17 — Marketing Accountability (Substack) - AI Research Feels Like Magic—Until It Leads You Astray
2025-03-12 — Marketing Accountability (Substack) - Is Your Marketing Campaign Ready for Launch? Here’s How to Tell
2025-02-20 — Marketing Accountability (Substack) - It’s Time for Sustainable Marketing
2025-02-07 — Marketing Accountability (Substack) - AI's Hidden Influence: From Attention to Intention
2025-01-22 — Marketing Accountability (Substack) - Are AI tools shaping your intentions more than you realize?
2025-01-21 — Martech.org - Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025
2024-12-30 — Martech.org - "Brain Rot" is Oxford's Word of the Year 2024
2024-12-10 — Marketing Accountability (Substack) - Are We Training AI Better Than Our People?
2024-10-18 — Marketing Accountability (Substack) - How to Become an Indispensable Marketer in the Age of AI
2024-10-09 — Marketing Accountability (Substack) - How to Make Authentic Claims About Your Values
2024-04-22 — Marketing Accountability (Substack) - Supply Chain and Marketing Unite
2024-04-04 — Marketing Accountability (Substack)
Communication & Messaging
- Breaking the Echo Chamber
2025-01-26 — Marketing Accountability (Substack) - Introducing the Marketing Metaphorest
2024-05-16 — Marketing Accountability (Substack) - When Emotional Marketing Misses the Mark
2024-04-17 — Marketing Accountability (Substack) - Ditch the Jargon in Your Marketing
2024-03-01 — Marketing Accountability (Substack)
Consumer Behavior
- How Subscription Marketing Became a Slow Extraction Machine
2025-04-09 — Marketing Accountability (Substack) - The Gas Station That Outsmarted The Marketers
2025-04-07 — Marketing Accountability (Substack) - The Spending Illusion: Why It Feels Like Everyone’s Buying—Even When They’re Not
2025-02-04 — Marketing Accountability (Substack) - Buy Now! The Shopping Conspiracy
2024-11-25 — Marketing Accountability (Substack) - Subscription Fatigue
2024-10-29 — Marketing Accountability (Substack) - Canva’s Price Hike Reversal
2024-10-10 — Marketing Accountability (Substack) - Are You Getting Gaslighted by Your Gas App?
2024-07-08 — Marketing Accountability (Substack) - When Upselling Goes Wrong
2024-06-05 — Marketing Accountability (Substack) - The Disappearing Deal
2024-05-30 — Marketing Accountability (Substack) - Big Brother in the Shopping Cart
2024-04-19 — Marketing Accountability (Substack) - Why Price Changes Can Backfire
2024-04-08 — Marketing Accountability (Substack) - When Ideals Echo in Unexpected Places!
2024-03-08 — Marketing Accountability (Substack)
General Marketing
- Camden Yards, Engineered Enthusiasm, and the Illusion of Fun
2025-05-18 — Marketing Accountability (Substack) - Only One Room Left!* (*According to the Algorithm):
2025-05-17 — Marketing Accountability (Substack) - How to Test Your Marketing – Part 4: The Reason Why
2025-05-14 — Marketing Accountability (Substack) - Spectrum’s Internet Is Bad. Their Marketing Is Worse. And the Whole Thing Is Broken.
2025-05-12 — Marketing Accountability (Substack) - The System Isn’t Broken. It Was Never Built for This
2025-05-05 — Marketing Accountability (Substack) - There's No Fucking CO Here: Why Marketing Is Facing Apocalypse Now
2025-05-02 — Marketing Accountability (Substack) - How Roy Steinberg’s ADHD-Fueled Fidget Toy Became a Blueprint for Ethical Marketing
2025-04-25 — Marketing Accountability (Substack) - How Chili’s Flipped the Script on Fast Food
2025-04-24 — Marketing Accountability (Substack) - What It’s Like Being a Kid Online in 2025
2025-04-20 — Marketing Accountability (Substack) - The Delusion of Presence
2025-04-16 — Marketing Accountability (Substack) - Live from Brooklyn: Three People Just Ran Into the Sewer
2025-04-15 — Marketing Accountability (Substack) - The Indigo Illusion
2025-04-15 — Marketing Accountability (Substack) - How to Test Your Marketing – Part 3: Who Do You Think You’re Talking To?
2025-04-13 — Marketing Accountability (Substack) - The Most Honest Hour in Marketing
2025-04-08 — Marketing Accountability (Substack) - Visibility ≠ Credibility
2025-04-07 — Marketing Accountability (Substack) - We Don’t Have an Editorial Calendar.
2025-04-06 — Marketing Accountability (Substack) - “Maybe I Was Just Early”
2025-04-05 — Marketing Accountability (Substack) - The Brilliance of Edible
2025-04-03 — Marketing Accountability (Substack) - Introducing The MAC Stack
2025-03-27 — Marketing Accountability (Substack) - How to Test Your Marketing - Part 2: Is Your Message Worth Repeating?
2025-03-24 — Marketing Accountability (Substack) - What the Lechón King Taught Me About Marketing, Fatherhood, and Full-Bodied Flavor
2025-03-23 — Marketing Accountability (Substack) - Why Proof, Not Promises, Wins in the New Era of Marketing
2025-03-14 — Marketing Accountability (Substack) - When “Good Enough” Just Isn’t Enough
2025-03-09 — Marketing Accountability (Substack) - How to Test Your Marketing Series - Part 1: The Hidden Factor That Drives Buying Decisions
2025-03-06 — Marketing Accountability (Substack) - The Marketing Industry Is at a Crossroads—
2025-02-26 — Marketing Accountability (Substack) - The Marketing Delusion Series
2025-02-24 — Marketing Accountability (Substack) - In Memoriam: Duo the Owl (????–2025)
2025-02-17 — Marketing Accountability (Substack) - The Product Delusion
2025-02-11 — Marketing Accountability (Substack) - Before You Take That Online Course: Here’s A Better Way to Improve Your Marketing Skills
2024-12-11 — Marketing Accountability (Substack) - What Tetris Taught Me About the Attention Economy
2024-11-27 — Marketing Accountability (Substack) - How Nutter Butter Went from Irrelevant to the Talk of the Town—
2024-11-08 — Marketing Accountability (Substack) - Why “Cheap” Marketing Cost You a Ton of Money
2024-10-23 — Marketing Accountability (Substack) - The Fluid Marketer
2024-10-17 — Marketing Accountability (Substack) - The End of Instant Gratification?
2024-10-04 — Marketing Accountability (Substack) - State Farm's "Good Neighbor" Policy Leaves Drivers Stranded
2024-09-12 — Marketing Accountability (Substack) - Marketers must adapt to a changing world
2024-08-13 — Martech.org - Auto Insurance Aggregators
2024-08-12 — Marketing Accountability (Substack) - Navigating the Downgrade Economy
2024-07-30 — Marketing Accountability (Substack) - Why Uber Rates You
2024-07-23 — Marketing Accountability (Substack) - Done is Done
2024-06-13 — Marketing Accountability (Substack) - The Paywall Paradox
2024-05-23 — Marketing Accountability (Substack) - Escaping the marketing circus
2024-05-20 — Marketing Accountability (Substack) - The Hidden Fees of Dining Out
2024-05-15 — Marketing Accountability (Substack) - So Many Dicks
2024-05-14 — Marketing Accountability (Substack) - Sticker Shock
2024-05-10 — Marketing Accountability (Substack) - Frustrations and Breakthroughs
2024-04-29 — Marketing Accountability (Substack) - And Another Click to Skip
2024-04-18 — Marketing Accountability (Substack) - The Catch & Release Marketing Manifesto
2024-04-15 — Marketing Accountability (Substack) - The Eclipse: Passion vs. Passing Interest
2024-04-09 — Marketing Accountability (Substack) - Beyond LinkedIn
2024-04-02 — Marketing Accountability (Substack) - Baltimore Bridge Down
2024-03-28 — Marketing Accountability (Substack) - From Peddling Lies to Lighting the Way
2024-03-25 — Marketing Accountability (Substack) - Target Checkout Wins!
2024-03-19 — Marketing Accountability (Substack) - Great communities don't just appear; they're built
2024-03-12 — Marketing Accountability (Substack) - The Transactional Tightrope
2024-03-06 — Marketing Accountability (Substack) - Building Bridges in a Divided Age
2024-03-04 — Marketing Accountability (Substack) - Catch and Release Marketing: Building Relationships, Not Holding Audiences Captive
2024-02-28 — Marketing Accountability (Substack)
Innovation & Trends
- Marketing in the Age of Simulation
2025-04-02 — Marketing Accountability (Substack) - The Rise of Gamification
2025-03-05 — Marketing Accountability (Substack) - The ASMR Work Video Revolution
2025-03-01 — Marketing Accountability (Substack) - The Future of Marketing Starts Today!
2024-09-18 — Marketing Accountability (Substack) - The Evolution of Canva
2024-03-20 — Marketing Accountability (Substack) - Welcome to the Marketing Empathy Revolution
2024-02-27 — Marketing Accountability (Substack)
Marketing Ethics
- Crumbl’s legal trouble shows the risks of shortcut marketing
2025-05-16 — Martech.org - Manufactured Authority: How Marketing Dresses Up as Truth
2025-05-15 — Marketing Accountability (Substack) - The 22 Immutable Laws of Marketing vs. The Marketing Accountability Council: A Reality Check
2025-04-09 — Marketing Accountability (Substack) - The Sweet (and Shrinking) Truth About Shrinkflation
2024-12-24 — Marketing Accountability (Substack) - Krugman’s Farewell: A Wake-Up Call for Marketing Accountability
2024-12-18 — Marketing Accountability (Substack) - What Purdue Pharma Teaches Us About Responsible Marketing
2024-11-01 — Marketing Accountability (Substack) - Building Trust in a Tech-Driven World
2024-10-28 — Marketing Accountability (Substack) - The FTC’s “Click-to-Cancel” Rule
2024-10-25 — Marketing Accountability (Substack) - Google's Antitrust Reckoning
2024-09-10 — Marketing Accountability (Substack) - Marketers: The Truth Hurts 💥
2024-08-15 — Marketing Accountability (Substack) - Planting seeds and building trust in a world of overnight wins
2024-07-19 — Martech.org - Adding Structure and Impact to The Marketing Accountability Council (MAC)
2024-07-01 — Marketing Accountability (Substack) - Beyond the Click: Why Trust Still Matters in a Digital Handyman World
2024-06-21 — Marketing Accountability (Substack) - From Client to Co-Conspirator in Marketing Accountability
2024-06-04 — Marketing Accountability (Substack) - The Current State and Future of Marketing Accountability
2024-06-01 — Marketing Accountability (Substack) - Truth in Advertising
2024-05-22 — Marketing Accountability (Substack) - Martech’s moment of truth: Why product excellence beats slick sales pitches
2024-04-10 — Martech.org - Ethical marketing in the age of hidden fees and deceptive pricing
2024-03-22 — Martech.org - Why Perks Can't Fix a Dysfunctional Marketing Department
2024-03-22 — Marketing Accountability (Substack) - Data + Trust = Transformation
2024-03-14 — Marketing Accountability (Substack) - The Marketing Accountability Council: A Revolution in Ethical Marketing
2024-02-17 — Marketing Accountability (Substack)
Marketing Strategy
- Ghosting Isn’t a Strategy—It’s a Signal
2025-04-18 — Marketing Accountability (Substack) - The Delusion of Objectives
2025-02-27 — Marketing Accountability (Substack) - The Growth Delusion
2025-01-30 — Marketing Accountability (Substack) - Generating Leads Won’t Get You Revenue
2024-11-12 — Marketing Accountability (Substack) - The Marketing Funnel is Broken
2024-04-19 — Marketing Accountability (Substack)
Marketing Technology
- How Media Got Lazy, Metrics Got Hollow, and What Marketers Must Do Now
2025-05-11 — Marketing Accountability (Substack) - The Delusion of Marketing Technology
2025-05-05 — Marketing Accountability (Substack) - Automation, Quotas, and the Great Attention Heist
2025-04-23 — Marketing Accountability (Substack) - Why Data Discipline Starts at the Top
2025-03-31 — Marketing Accountability (Substack) - SEO Hacks (2005–2023)
2025-03-15 — Marketing Accountability (Substack) - 5 Steps To Elevate Marketing’s Value From Metrics to Meaning
2025-03-04 — Marketing Accountability (Substack) - The Delusion of Digital Ad Impressions
2025-02-12 — Marketing Accountability (Substack) - Fake Metrics, Real Consequences
2024-10-22 — Marketing Accountability (Substack) - A Marketing GPT That Truly Understands Modern Marketers and Marketing
2024-10-01 — Marketing Accountability (Substack) - My GPT for Grading and Feedback
2024-09-24 — Marketing Accountability (Substack) - Digital Marketing's Relevance Reconfiguring
2024-09-19 — Marketing Accountability (Substack) - Embracing Non-Negotiables to Transform Digital Marketing
2024-09-17 — Marketing Accountability (Substack)
Media & Society
- How Digital Natives Changed the Game on Legacy Media
2025-02-28 — Marketing Accountability (Substack) - How digital natives changed the game on legacy media
2025-02-28 — Martech.org - Starbucks’ Comeback Playbook
2025-02-06 — Marketing Accountability (Substack) - The fading third place: A reflection on Starbucks and society
2024-09-12 — Martech.org
Personal Growth
- What Is Competence Motivation And How To Use It
2025-05-22 — Lifehack.org - How To Manifest Abundance In All Aspects Of Life
2025-05-22 — Lifehack.org
Media & Culture
Media & Culture
- iHostage, Apple, Netflix, and the Beautiful Disaster of IP Rights
2025-04-28 — Marketing Accountability (Substack) - Chicken Jockey, Slushie Fights, and the Netflix Wake-Up Call
2025-04-18 — Marketing Accountability (Substack) - 🪦 Content for Content’s Sake (2012–2024)
2025-03-28 — Marketing Accountability (Substack) - Will a Funkmaster Flex R&B Weekend Save Atlantic City?
2025-03-24 — Marketing Accountability (Substack) - PepsiCo’s $2 Billion Poppi Power Move
2025-03-18 — Marketing Accountability (Substack) - Streaming Didn’t Kill TV—It Became TV
2025-02-19 — Marketing Accountability (Substack) - Tubi Ran Two Super Bowl Ads—And Ranked Dead Last.
2025-02-16 — Marketing Accountability (Substack) - Super Bowl LIX: The Night of Indulgence, Contradictions, and a Message Most People Missed
2025-02-10 — Marketing Accountability (Substack) - Super Bowl LIX Ads
2025-02-10 — Marketing Accountability (Substack) - Streaming Chaos and the Rise of Quantum Consumers
2025-01-31 — Marketing Accountability (Substack) - We Relish the Drama
2024-06-14 — Marketing Accountability (Substack) - Redefining Partnerships and Content Creation
2024-03-07 — Marketing Accountability (Substack)