Since writing my book, Brand Strategy in Three Steps, I’ve found my voice — and I’ve stopped sanding down the edges.

I write more now. I say more of what I mean.
I’m more direct, more personal, and more in sync with what the market is actually asking for — not what marketers pretend it wants.

That shift isn’t just good for my own brand. It’s what I bring to the teams and companies I work with.

If you’re looking for someone to lead your content engine or thought leadership strategy, this isn’t just a portfolio — it’s a prototype.

I don’t just talk about marketing movements. I build them.