20+Years across marketing,
strategy, and education
8Years at
Mastercard
100+Published articles on
business and accountability
The through line
A clearer story.
A better system.
A promise kept.
In large organizations, I saw how sound ideas get lost between teams, incentives, and decisions.
My work at Mastercard and IBM taught me to look beyond the message. What has to change for people to experience the promise?
Independent work brings me closer to the people facing that question. I work with leaders and teams to clarify a problem, choose a direction, and build the capability to follow through.
I work best with people willing to share evidence, question assumptions, and carry the agreed work forward. Check the fit for your team ↗
I founded the Marketing Accountability Council to examine the gap between what organizations say and how they operate—with evidence, candor, and room to disagree.
Read my story, on my terms ↗See how my career connects ↗See how my public voice connects to the work ↗I started my career believing that good work, real value, and credible institutions would add up to stability. Life gave me reasons to question that equation.
01 / Inside the system
I learned how scale works—and where it breaks.
My career began in 2000, as the consumer internet was taking shape. At Mastercard and IBM, I worked inside organizations with reach, resources, and talented people. I learned how to connect teams and build systems that could carry an idea into practice.
I also saw the distance that can open up between a dashboard and a person’s experience. A campaign could look successful while the customer still struggled. That gap kept pulling my attention.
02 / Life outside the title
Starting again changed what I pay attention to.
Building an independent consulting and coaching practice brought the uncertainty closer. I’ve publicly shared that I took on Uber Eats deliveries when consulting and teaching weren’t producing enough income. Work looks different when you experience a platform from the driver’s seat.
Fatherhood sharpened the same questions. Advocating for my family in the special education system made accountability personal. Forms and processes mean little when the person they are supposed to serve still needs help.
03 / What inspires me now
People doing something real.
My son Gavin’s independent reporting reminds me to get out, pay attention, and learn from the people around me. So do the independent businesses I visit and the conversations I capture on the streets of New York.
See Gavin’s reporting ↗
Those experiences feed my writing, teaching, and client work. I founded the Marketing Accountability Council to examine the gap between a company’s promise and what people receive—and create room to question it openly. Candor, curiosity, and collaboration connect the pieces.
04 / The standard I live by
I walk the talk.
No one in my life is immune from accountability—including me. I ask questions when a promise and an experience don’t line up. I expect people to own their decisions, and I owe them the same honesty about mine.
That applies to the organizations I work with, the systems my family depends on, and the relationships I choose. Caring about someone means being willing to have the difficult conversation, listen to the answer, and follow through.
I don’t claim to get everything right. I do believe that naming the problem gives us a chance to change it.
