Jay E. MandelYonkers, New York
Bring me the business problem your team cannot solve. I will name what is really getting in the way and stay with you from diagnosis through delivery.
Start here↓Who hires me
I work with established, funded, and enterprise organizations that need an honest outside view and a partner who will stay close to the work. This goes beyond marketing because the cause often sits in the offer, experience, data, leadership, or operating model.
When growth has stalled, the offer is hard to explain, or the business needs a sharper direction.
When positioning, content, measurement, or customer experience is failing to produce the result.
When priorities compete, ownership is unclear, or a cross-functional initiative needs senior leadership.
Best fit: a consequential business problem, internal complexity, and budget for senior advisory or implementation.
03 · How I work
I will say what others avoid, test it against the evidence, and stay involved until your team can act on it.
Hear the problem as each person experiences it.
Test assumptions against evidence and behavior.
Name the constraint, choice, and owner.
Turn the decision into action, measure progress, and adjust until the problem moves.
04 · What you can buy
Choose a starting point. Scope follows the problem, not a preset package.
Problem Definition Sprint
Buy this when: the symptom is clear, but the cause is not.
We: interview, review evidence, and test the brief.
Positioning + Growth Direction
Buy this when: buyers do not see, believe, or act on your value.
We: examine the audience, offer, promise, and path to action.
Leadership Alignment Session
Buy this when: leaders disagree, decisions stall, or ownership is unclear.
We: surface competing views and force the decision into the open.
Strategy-to-Delivery Leadership
Buy this when: you do not need another recommendation. You need someone to help carry it through.
We: sequence the work, confront what stalls it, bring in support, and stay accountable to the result.
05 · Proof
06 · Evidence
07 · The result
Your guide
Twenty years solving marketing and business problems at Mastercard, IBM, in higher education, and with clients.
I do not hand you a deck and disappear. You lead. I tell you the truth, help you make the hard decision, and work beside you as the answer takes hold.
08 · Continue your path
Two questions will create a useful starting point.
jay@jaymandel.comSchedule time with Jay