Implementation

Navigating LinkedIn and TikTok: Two Platforms, Two Strategies, One Goal

Identity, Implementation, Intention, Process, Segmentation, Values / By

TikTok has fundamentally changed the way content is created, shared, and consumed. Its algorithm prioritizes relevance and engagement over connections, giving every piece of content a fair shot at reaching an audience. This approach resonates deeply, particularly with younger generations who value authenticity and dynamic storytelling. Whether TikTok itself remains the dominant platform or another …

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The Future of Web Access: AI Agents Set to Transform Our Online Experience

AI, Implementation, Intention / By

In a recent insight that caught my attention, renowned futurist and analyst Jeremiah Owyang, made a bold prediction: within the next 24 months, AI agents will fundamentally change how we access information online. The Shift from Browsing to AI-Assisted Information Retrieval Owyang envisions a future where, instead of manually browsing websites, we’ll rely on AI …

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Embracing Fluidity in Modern Marketing Organization Design

Implementation, Intention / By

Why Influencers, Partners, and Dynamic Networks Are Redefining Marketing Organizations Beyond the Traditional Org Chart Let’s be blunt: most marketing organizations rely on structures better suited for the pre-digital era. It’s time to wake up and face reality—business has changed, customer behaviors have evolved, and so must our marketing strategies and structures. As Rishad Tobaccowala illustrates in …

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Cruise Upselling: Gone Too Far or Just Right for You?

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Imagine setting sail on a luxurious cruise ship, the vast ocean stretching before you. Sounds idyllic, right? But hold on – that $30 boozy milkshake, $63 pickleball lessons, and $400 poolside daybed might throw a wrench in your dream vacation. Welcome to the world of upselling on modern mega-cruises. A recent Wall Street Journal voyage …

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MrBeast’s Secret Marketing Weapon: Why His Stuff Sells

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As a seasoned marketer, I usually steer clear of impulse buys my son sneaks into the cart (bless his heart!). So, when MrBeast’s chocolate bars became a recurring guest in our shopping basket, I braced myself for the worst. Surprisingly, they weren’t bad… but for the price tag, not exactly earth-shattering. However, MrBeast’s marketing savvy …

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Beating the Winter Slump: Refocus Your Professional Goals

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Mid-February marks a subtle yet significant turning point in the calendar and our professional journeys. It’s a time when the initial energy of the new year starts to blend with the reality of ongoing projects and goals.Here’s how we can navigate this shift pragmatically: ✔️ Revisit Your Goals: Take a moment to reassess your objectives …

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 Jay Mandel Speaks at B2BMX on Empathy, Disruption, and the Future of Marketing

Leave a Comment / Identity, Implementation, Intention / By

Join me at the B2B Marketing Exchange in Phoenix for practical strategies to infuse empathy into your brand story, insights that reveal the hidden cracks in “business as usual,” and a game-changing announcement that has the potential to redefine your career trajectory and the future landscape of marketing. It’s more than marketing; it’s a movement. …

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Branding expert Jay Mandel shares insights on finding purpose in marketing and life.

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Jay Mandel is a branding expert, business owner, consultant, coach, professor, and author. He has spent over two decades in corporate America, working in global digital marketing at Mastercard and other companies. After being let go from his corporate job, Jay embarked on an entrepreneurial journey and started his own consulting business. He is passionate …

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A Journey of Passion, Growth, and Impact 💼📚

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From the early days of entrepreneurship, I embarked on a path fueled by passion and determination. Along the way, I had the privilege of being part of industry giants like Mastercard and IBM, where I honed my skills and gained invaluable experiences that shaped my perspective. But my journey didn’t stop there. A desire to …

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