Implementation

What is Marketing to YOU?

A few weeks ago, I asked over 80 students at two universities, “what is marketing to you?” I was looking for something more profound than what’s in textbooks– something more passion-driven and authentic. Below is my best submission. It’s from Fashion Institute of Technology student Michele Reynoso. This passage has provided me with the clarity I was looking …

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How to establish yourself as a coach

No matter how competent you are as a coach, if you cannot convince your target audience that you’re worth the time, then you’re as good as invisible. They may not have told you this in your coaching certification program, but embracing branding, marketing, content creation, and sales is essential to establishing yourself and building your …

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