Lost trust in institutions? We’re all part of the system. This story explores personal experiences and offers a call to action for individual change and rebuilding trust through human connection and collective action.
Imagine setting sail on a luxurious cruise ship, the vast ocean stretching before you. Sounds idyllic, right? But hold on – that $30 boozy milkshake, $63 pickleball lessons, and $400 poolside daybed might throw a wrench in your dream vacation. Welcome to the world of upselling on modern mega-cruises. A recent Wall Street Journal voyage …
Cruise Upselling: Gone Too Far or Just Right for You? Read More »
As a seasoned marketer, I usually steer clear of impulse buys my son sneaks into the cart (bless his heart!). So, when MrBeast’s chocolate bars became a recurring guest in our shopping basket, I braced myself for the worst. Surprisingly, they weren’t bad… but for the price tag, not exactly earth-shattering. However, MrBeast’s marketing savvy …
MrBeast’s Secret Marketing Weapon: Why His Stuff Sells Read More »
Mid-February marks a subtle yet significant turning point in the calendar and our professional journeys. It’s a time when the initial energy of the new year starts to blend with the reality of ongoing projects and goals.Here’s how we can navigate this shift pragmatically: ✔️ Revisit Your Goals: Take a moment to reassess your objectives …
Beating the Winter Slump: Refocus Your Professional Goals Read More »
Elmo’s “How is everyone doing?” wasn’t meant for an avalanche of negativity. It reflects a systemic issue: our world breeds negativity, not just online. Monday dread, layoffs, anxieties aren’t personal failures; they’re symptoms of broken systems. Positive thinking is great, but it’s not enough. We need to address the root causes of negativity, and I’m …
Join me at the B2B Marketing Exchange in Phoenix for practical strategies to infuse empathy into your brand story, insights that reveal the hidden cracks in “business as usual,” and a game-changing announcement that has the potential to redefine your career trajectory and the future landscape of marketing. It’s more than marketing; it’s a movement. …
Jay Mandel Speaks at B2BMX on Empathy, Disruption, and the Future of Marketing Read More »
Jay Mandel is the author of the book Brand Strategy in Three Steps, an entrepreneur, professor, consultant, and coach. In all of his work, he leads with his core values of candor, curiosity, and collaboration. We discussed all this and more this week on the On Brand podcast. Enjoy This Episode Now
Jay Mandel is a branding expert, business owner, consultant, coach, professor, and author. He has spent over two decades in corporate America, working in global digital marketing at Mastercard and other companies. After being let go from his corporate job, Jay embarked on an entrepreneurial journey and started his own consulting business. He is passionate …
Branding expert Jay Mandel shares insights on finding purpose in marketing and life. Read More »
We all live in a world brimming with assumptions.
That missed call from a friend, the curt email from a colleague, the grumpy neighbor… it’s tempting to paint these moments with the brush of negativity, assuming the worst in people’s intentions. But what if this constant suspicion is actually holding us back, both personally and professionally?
From the early days of entrepreneurship, I embarked on a path fueled by passion and determination. Along the way, I had the privilege of being part of industry giants like Mastercard and IBM, where I honed my skills and gained invaluable experiences that shaped my perspective. But my journey didn’t stop there. A desire to …
Let’s bridge the gap between where you are today and where you want to go.
© 2024 All Rights Reserved | Your Brand Coach
