🚀 Thrilled to be featured in MarTech.org! Diving into the AI marketing mix, Kim Davis and I unearthed some intriguing tales. The stories of “err” from various brands are a stark reminder of why keeping a human hand on the AI wheel is crucial. This conversation leads to an exciting announcement: I’m joining MarTech.org as …
My son doesn’t just watch his heroes; he engages with them. His passion is a window into how kids consume content today – fluctuating attention spans glued to live streams, where experts unraveling mysteries hold his unwavering loyalty. This shift has been a powerful lesson for you and me. Gone are the days of predictable …
In 2024’s marketing landscape, we are witnessing a transformation, adaptation, and innovation driven by conversations, conscience, customization, and trust. To succeed today, brands must: Speak Clearly: Optimize for voice search and understand how people naturally converse. Go Green: Embrace sustainability as a trend, profit driver, and loyalty builder. Personalize Deeply: Craft unique experiences for each …
My friend and I recently visited New Green Bo restaurant in NYC’s Chinatown and loved it. However, the last visit was the weekend, and there was a big line. During our outing, I suggested visiting a restaurant from my childhood. Despite the lack of a line, I assumed it was still in business and good. …
Passion vs. Mediocrity: Be a New Green Bo, Not a Big Wong Read More »
As we transition from 2023 to 2024, here are my key marketing observations and predictions. 🔙 My 2023 Observations: 🎯 Precision Targeting has become more important with a shift from broad to specific, enabling personalized content to be created. 🌱 Sustainability has grown from just a trend to a fundamental brand strategy. 🤖 AI’s role …
I just got back from a much-needed break, and as I spent these last few days in a rare state of ‘doing less,’ a realization dawned on me: the power of the pause is often understated. 🌴 Pausing isn’t Inactivity; It’s a Different Kind of Action 🌴 In these quiet moments, our thoughts settle, and …
🌴 Pausing isn’t Inactivity; It’s a Different Kind of Action 🌴 Read More »
Today, I am proud to announce my first self-paced on-demand course through the ANA. In the course, Establishing an Effective Digital Brand Connection, I walk you through the steps of establishing, maintaining, and updating your company’s digital presence with authenticity. I welcome you to participate (link below). If you are a corporate marketer and want to …
A few weeks ago, I asked over 80 students at two universities, “what is marketing to you?” I was looking for something more profound than what’s in textbooks– something more passion-driven and authentic. Below is my best submission. It’s from Fashion Institute of Technology student Michele Reynoso. This passage has provided me with the clarity I was looking …
No matter how competent you are as a coach, if you cannot convince your target audience that you’re worth the time, then you’re as good as invisible. They may not have told you this in your coaching certification program, but embracing branding, marketing, content creation, and sales is essential to establishing yourself and building your …
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