You Dream, and We Make it a Reality Together!
“Dream + Believe + Align = Achieve“
I offer my clients a complete consulting package to help them establish their brand identity and market collateral based on where they are presently and where they see themselves in the future.
Set realistic goals, but don’t be afraid to dream unrealistically because that’s what makes you a visionary leader.
The Your Brand Coach Team
Leaders extend parts of themselves into their team members so that all of them can function as a single unit in harmony.
Being a consultant, I function as an extension of your team, offering you the team you need, when you need it.
Throughout our work together, I may introduce you to strategists, creative directors, content developers, and coders. What’s the difference between this team and most others? We are all aligned in similar values, work ethics and have been understanding and addressing client needs for years together!
With collaborative experiences, we nurture the process of growth to build something your audience would value.
Art Director | Branding Expert | Logotype Designer | Web design
Content Strategist | Copywriter | Brand Storyteller
Thought leaders and strategists rave about the multiple steps involved in the process of setting goals. But I believe there’s a driving core central to the entire process, and that’s self-motivation. The most important thing to ensure the completion of a goal is keeping the stakeholders committed to it throughout. So how do you motivate your employees relentlessly to see the process to the end? By giving it a meaningful purpose that also caters to their personal goals.
The key is to enable individuals to harness their imagination and connect their identity with what’s required to meet an objective. My job as a strategist is to temper your team’s passions into a process and link it with what they strive for.
Individuals are bound to stay motivated when they can envision the impact their participation brings.
To bring the company goals to fruition, we will use my 4-I Methodology, which plays on self-motivation and empowers participants emotionally.
Discovery: Leadership strategy is where all the magic happens. What your leaders envision for the company trickles down to the rest of the company. If goal-setting is the first step, then discovery is the zeroeth step where your goals are realized and envisioned. This is where I come in.
I meet with your company leaders to discuss what you want your business to look like in the coming years. We will also address the gap between knowing and doing by checking prerequisites such as goals for goal setting, business drivers, and hard and soft skill-development needs. Furthermore, we lay out the management’s role in implementing the communications strategy to ensure employee engagement in the process. Once your goals are discovered in an actionable format, we move ahead with the process.
Team Meeting: I host a 1.5 hours workshop introducing the concept of Identity, Intention, Implementation, and Impact to the marketing team. As homework, the team will need to meditate on their core values. This session also expects the active participation of senior management, who will translate the findings to employees in the most comprehensive and executable way.
Discovery is my part, while delegation and execution are yours!
Workshop: This step aims to connect the participants with the company goals, motivate them towards accomplishing objectives, and give their professional dreams a meaningful purpose. The goal is to visualize and manifest the future we seek through this workshop and feel empowered. Here, we build on the concept of Identity, Intention, Implementation, and Impact while refining the core values created in the first session. As a result, participants will leave with core values, a marketing promise, and a high-level understanding of how they can profoundly impact the company’s goals while introspecting and realizing their indispensable role in the bigger picture.
Follow-up: An essential part of tracking the success of a plan is ensuring accountability among stakeholders. We follow up on the achieved objectives and hold each other accountable for their role. As a tracker, we will meet on three quarterly check-ins to cover how the set goals are materializing and whether any refinements/improvisations are required. As additional assistance throughout the process, I will interact with involved individuals to address their concerns during office hours. This step will also keep the excitement and enthusiasm going!
With these steps in place, the process of meeting your goals in itself would be a gratifying process for your team. The joy of success is a different matter altogether!
Imagine being a customer who wants to buy a product sold by two companies.
- Company A takes your needs into account.
- Company B markets the product’s features.
If both products have a similar quality, then which company would you choose?
While it’s true that all companies strive to create profit, not all of them are doing so in a way that impacts their customers and the communities they operate within. According to a Dimensional Research survey, 82% of consumers want value-driven tools from organizations they buy goods or services with!
Meet value-based selling.
The goal of value-based selling is to meet and exceed customer expectations by offering additional value apart from what you’re selling.
I always encourage my clients to build an emotional connection with their audience based on trust and loyalty. But a meaningful connection is impossible without some introspection. This is where I introduce my new brand-building methodology; The Circles of Intention (Identity, Intention, Implementation, Impact). The Circles of Intention are designed to help you discover your goals through discovering yourself and connecting with others.
Your identity: Who are you?
The first step to building a brand and ultimately the marketing strategy is discovering who you are and what you stand for.
- Who are you?
- What do you believe?
- What will you not compromise?
Your intention: What do you want to become?
Before we proceed further, I want you to close your eyes and think about what you seek to achieve through selling your product/service. What do you see at the end, behind that goal post that you’re relentlessly running towards with your dreams clutched against your chest as you dodge all the odds?
- How will selling your product help the person from drowning? Save them time? Money? Make their life better?
- What are you looking for besides a transaction? Besides extracting money from your TARGET!
- How does your business go beyond making money?
- How can your product enhance your customers’ lives in a way that no one else can?
Take some time to think about these questions, and the answers will determine the purpose behind your initiative. This will define your intention and serve as a foundation for your value selling framework.
Your implementation: How will you bring your intention to your life and customers?
Your product might be the breakthrough of the century, but it’s useless if you can’t sell it the right way.
You wish to make an impact, but how do you do it?
In a competitive market, it’s challenging to make your standing as a seller without a differentiating value point. The study I mentioned earlier, also found that over 90% of sellers struggle with value management.
Based on what you have unearthed from your identity and intention, you will develop a plan that incorporates the findings and tempers them into a process. Here, you will develop a unique method of execution built on value management.
Your impact: What difference does your initiative make?
Once you’ve scored the goal, how will your relationship with this customer be different?
Value-based selling changes the game by focusing on what customers really want. It creates a buying situation where they are less focused on price and more anxious to start realizing all of those benefits! This allows sellers to successfully close transactions with better profit margins – everyone is happy!
Some Tips on Value Selling
It’s all about refining the articulation and selling skills of a marketer/employee for interactions with potential clients/partners. Below are some tips that will help you create your value-based selling approach.
- Please do your research: Do your homework on a potential client/partner before approaching them.
- Do not approach like a seller: Value-based selling does not begin with selling; it proposes value. So start by telling them how you can make a meaningful impact in their lives.
- Gain and maintain your customer’s trust: Values establish trust, and you cannot proceed without it. And do remember to respect it once you have earned it!
- Listen: A good business listens to its customers’ problems and customizes solutions accordingly. If you cannot hear, then you cannot create.
“But wait, what about the money?”
When you’re selling your value, money becomes an afterthought. And if you’re able to create the required impact with your business, does that not mean you’re making money too? Money is a byproduct of your efforts towards making a difference.
Let’s deeply explore value selling, business-customer relationship building, self-discovery, and goal-alignment as part of your entire value selling coaching program. Building an actionable framework makes goal-setting and progress tracking easier. You will stick to your plan of action while sticking to your philosophy. To facilitate this process, I have optimized my brand-building methodology to guide leaders and corporations through the process of adding value to their marketing strategies. Just message me, and I am happy to discuss how you can bring value-based selling to life at your company.
The particulars of running a business need professional attention, which is precisely what I offer as a consultant.
Promote your brand to the right people following the right strategies. Let’s go beyond tactics to look at the bigger picture.
Your product/service is a microcosm of your philosophical outlook towards life. We help to create the difference you wish to make through your brand.
Increase your online presence with search engine optimized content and interactive social media engagement.
Your brand website introduces your clientele to your vision for the world. I work with experienced web designers and developers who understand your brand’s voice and ensure your website exudes clarity and coherence.