The only way to find your voice and make it matter for yourself and others is you have both style and substance.
Style is what makes you memorable to others. It is a particular way in which something is done, created, or performed.
Forego style and blend into a sea of sameness.
But if your style is shallow; if it is not backed by substance, you run the risk of being noticed and then disappointing yourself and others.
As you create, whether it is something tangible, a thought, or an emotion, make sure to show up fully, to stand for something, do what you say you will do, & connect the dots.