Participate ↗About Jay
I connect a brand promise to the decisions, systems, and people who must deliver it. My practice operates from Yonkers, New York, in the United States.
Your guide
Twenty years solving marketing and business problems at Mastercard, IBM, in higher education, and with clients.
I am based in the United States and work with organizations across the U.S. remotely and on site by arrangement.
I learned in large organizations how easily a sound idea gets lost between teams, incentives, and decisions. In independent work, I can sit closer to the people doing the work and say plainly what I see.
I listen before I challenge. You lead. We test the problem together, make the decision visible, and work beside each other as the answer takes hold.
Read my story at the Marketing Accountability Council
Why this work exists
After nearly twenty years inside large organizations, I started my own coaching and consulting practice. I wanted to sit closer to the people facing the problem and help them connect a brand promise to the decisions and behavior behind it.
Again and again, I saw a gap between what organizations said and how they operated. I founded the Marketing Accountability Council to make that gap discussable in public, with evidence, candor, and room for people to disagree.
My work is built around candor, curiosity, and collaboration. We listen across roles, test assumptions, name the decision and its owner, and follow through. I will challenge an idea directly and treat the people carrying it with respect.
My mission
Help leaders close the gap between what they promise and what people actually experience. That means telling the truth about the problem, changing the system that produces it, and giving people more clarity and agency on the other side.
Say what I see, including when the current plan is not working.
Ask what we might be missing and test the easy explanation.
Bring the people who know the work into the decision and share ownership of what follows.
Draw a line when a claim, incentive, or shortcut asks us to mislead people.
These principles run through why I founded MAC, my writing on silence and candor, and the boundaries I set in imperfect systems.
Read the longer story in my own wordsAwards & recognition
Brand Innovators named me to its 2016 Northeast 40 Under 40. Mastercard team and partner campaigns received industry honors during my time there.
Campaign honors reflect work by Mastercard teams and partners. The ESA entry was a shortlist, not an award win. See my LinkedIn honors list ↗
These are degrees, practitioner and course credentials. I do not list a professional license for this advisory work.
Public profiles and source links
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Tell me what is happening. We can decide together what work makes sense.
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