Tech facilitates; Story connects

Your technical efforts won’t contribute much if not aligned with a story that connects.

Most often, brands work on marketing tactics like SEO with a technical first approach– trying to trick the algorithm with their keywords and phrases.

While there’s nothing wrong with that, it won’t lead to much unless you have interesting content to back it up.

Your story has to be exciting and engaging enough to make people want to stick around, even if they didn’t come initially searching for your product or service.

No doubt, a technical approach is essential. But, if that’s the north star for your SEO efforts, you’re likely to miss the mark.

Try focusing on creating exciting and engaging content first. Both Google and your readers will reward you with their top spot.


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