Working with an experienced founder such as Todd Rowe can be a great way to gain real-world experience and learn how to manage a company’s brand in the digital age effectively. That’s why the last three trimesters of my capstone classes at Sacred Heart University Jack Welch College of Business & Technology have been focused …
Success Sprint: Learning with Brand Strategy in Three Steps Read More »
The idea of a drastic transformation, whether it’s physical or mental, can be intimidating. Transformation is a nice anecdotal pitch that brands, especially fitness, beauty, and health ones, often use to lure the ones aiming for a quick win, and a before-after image often accompanies it. But here’s the thing – transformation comes in different …
Redefining Transformation: A Journey of Gradual Changes and Personal Growth Read More »
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