Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment in digital efficiency expanded into a maze of overlapping tools and monthly charges that are difficult to track and justify.
Read Full Article: https://martech.org/why-marketers-must-move-from-retention-tactics-to-customer-respect/
