It’s all about forward momentum
In the fast-paced, multi-channel world of today’s brand imagery, “simple” seems like an unusual commodity for success—but the fact is, simplicity is an experiential component that consumers crave the most. According to Siegel and Gale’s World’s Simplest Brand 2018/2019 edition, the top-ranked companies Netflix, ALDI and Google are the World’s Simplest Brands.
After months of exploring Venn diagrams, symbolism, and the like, I realized the my brand is about growth, forward motion:
- My Monogram is my initials, JM.
- Stairs going up symbolizes forward momentum.
- The brand has the flexibility to scale beyond Your Brand Coach, Jay
- And it just so happens to have three columns, which is symbolic of my core values, candor, curiosity, and collaboration, which also is aligned with the attributes of clients who get the most from my programs.
Special thanks to Joao Pereira, from UltraBold UK for leading the design effort, and for leading many successful client’s designs as well.