The only way to find your voice and make it matter for yourself and others is to have both style and substance.
Style is what makes you memorable to others. It is a particular way in which something is done, created, or performed.
Forego style and blend into a sea of sameness.
But if your style is shallow; if it is not backed by substance, you run the risk of being noticed and then disappointing yourself and others.
Whether something tangible, a thought, or an emotion, make sure to express it fully, to stand for something meaningful and memorable and to show up, repeatedly and patiently for yourself and for others.