The chase to go above and beyond the competition is an ongoing process.

For many years it has been the same story with brands – Outdo those numbers, break that record.

While market domination is a noble pursuit, going within and competing against your own track record is the strongest kind of competition you can set up.

I am competing against my past self – pushing myself to learn, adapt and outdo what I achieved yesterday.

When you compete with yourself, you thrive on growth and development rather than beating someone else. You strive for excellence and push your limits instead of settling for mediocrity.

So, go ahead and make today better than yesterday. Compete with your past self and see how far you can reach!

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