Negativity: Beyond Individual Responsibility, a Systemic Challenge and a Marketer’s Response

Elmo’s “How is everyone doing?” wasn’t meant for an avalanche of negativity.

It reflects a systemic issue: our world breeds negativity, not just online.

Monday dread, layoffs, anxieties aren’t personal failures; they’re symptoms of broken systems.

Positive thinking is great, but it’s not enough. We need to address the root causes of negativity, and I’m starting with the field of marketing. It’s not a small challenge, but I have a plan, which I will share more about soon.

Thanks for sharing this important article, John Penrose, and for those attending the B2B Marketing Exchange, Elmo just earned peek-a-boo in my keynote!

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