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Navigating LinkedIn and TikTok: Two Platforms, Two Strategies, One Goal

Identity, Implementation, Intention, Process, Segmentation, Values / By Jay Mandel

TikTok has fundamentally changed the way content is created, shared, and consumed. Its algorithm prioritizes relevance and engagement over connections, giving every piece of content a fair shot at reaching an audience. This approach resonates deeply, particularly with younger generations who value authenticity and dynamic storytelling. Whether TikTok itself remains the dominant platform or another …

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The Future of Web Access: AI Agents Set to Transform Our Online Experience

AI, Implementation, Intention / By Jay Mandel

In a recent insight that caught my attention, renowned futurist and analyst Jeremiah Owyang, made a bold prediction: within the next 24 months, AI agents will fundamentally change how we access information online. The Shift from Browsing to AI-Assisted Information Retrieval Owyang envisions a future where, instead of manually browsing websites, we’ll rely on AI …

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Embracing Fluidity in Modern Marketing Organization Design

Implementation, Intention / By Jay Mandel

Why Influencers, Partners, and Dynamic Networks Are Redefining Marketing Organizations Beyond the Traditional Org Chart Let’s be blunt: most marketing organizations rely on structures better suited for the pre-digital era. It’s time to wake up and face reality—business has changed, customer behaviors have evolved, and so must our marketing strategies and structures. As Rishad Tobaccowala illustrates in …

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

AI / By Jay Mandel

As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the “agentic era,” the year has been dominated by promises of transformation. Read full article: https://martech.org/lessons-from-ais-2024-rise-and-a-pragmatic-path-for-marketing-in-2025/

How to move beyond performative segmentation and embrace authenticity

Segmentation / By Jay Mandel

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated. Read full article: https://martech.org/how-to-move-beyond-performative-segmentation-and-embrace-authenticity/

Why marketers must move from retention tactics to customer respect

Values / By Jay Mandel

Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment in digital efficiency expanded into a maze of overlapping tools and monthly charges that are difficult to track and justify. Read …

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Rethinking the Future of Marketing

Leave a Comment / Emotions, Identity, Implementation, Intention, Process, Uncategorized, Values / By Jay Mandel

Lost trust in institutions? We’re all part of the system. This story explores personal experiences and offers a call to action for individual change and rebuilding trust through human connection and collective action.

Cruise Upselling: Gone Too Far or Just Right for You?

Leave a Comment / Implementation, Intention / By Jay Mandel

Imagine setting sail on a luxurious cruise ship, the vast ocean stretching before you. Sounds idyllic, right? But hold on – that $30 boozy milkshake, $63 pickleball lessons, and $400 poolside daybed might throw a wrench in your dream vacation. Welcome to the world of upselling on modern mega-cruises. A recent Wall Street Journal voyage …

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MrBeast’s Secret Marketing Weapon: Why His Stuff Sells

Leave a Comment / Implementation / By Jay Mandel

As a seasoned marketer, I usually steer clear of impulse buys my son sneaks into the cart (bless his heart!). So, when MrBeast’s chocolate bars became a recurring guest in our shopping basket, I braced myself for the worst. Surprisingly, they weren’t bad… but for the price tag, not exactly earth-shattering. However, MrBeast’s marketing savvy …

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Beating the Winter Slump: Refocus Your Professional Goals

Leave a Comment / Implementation / By Jay Mandel

Mid-February marks a subtle yet significant turning point in the calendar and our professional journeys. It’s a time when the initial energy of the new year starts to blend with the reality of ongoing projects and goals.Here’s how we can navigate this shift pragmatically: ✔️ Revisit Your Goals: Take a moment to reassess your objectives …

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Jay Mandel