Segmentation

Navigating LinkedIn and TikTok: Two Platforms, Two Strategies, One Goal

Identity, Implementation, Intention, Process, Segmentation, Values / By

TikTok has fundamentally changed the way content is created, shared, and consumed. Its algorithm prioritizes relevance and engagement over connections, giving every piece of content a fair shot at reaching an audience. This approach resonates deeply, particularly with younger generations who value authenticity and dynamic storytelling. Whether TikTok itself remains the dominant platform or another …

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How to move beyond performative segmentation and embrace authenticity

Segmentation / By

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. What used to be a straightforward method of categorizing consumers based on demographics feels outdated. Read full article: https://martech.org/how-to-move-beyond-performative-segmentation-and-embrace-authenticity/

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