Thought leaders and strategists rave about the multiple steps involved in setting goals. But I believe there’s a driving core central to the entire process: self-motivation. The most important thing to ensure the completion of a goal is keeping the stakeholders committed to it throughout. So how do you motivate your employees relentlessly to see …
The way we navigate our inner world – our everyday thoughts, emotions, and self-stories – is the single most important determinant of our life success. I am a big fan of Susan David, Ph.D. Other than the fact that her first name is my Mom’s name and her last name is my Dad’s, her body …
Your technical efforts won’t contribute much if not aligned with a story that connects. Most often, brands work on marketing tactics like SEO with a technical first approach– trying to trick the algorithm with their keywords and phrases. While there’s nothing wrong with that, it won’t lead to much unless you have interesting content to …
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