How to humanize your or your brand’s holiday content

It’s that time of year again. 🦃🎅🕎

The holidays are upon us, which can only mean one thing – cliched holiday content is coming our way! You know what I’m talking about.

The posts that say things like “Tis the season to be jolly!” or “Deck the Halls!”

Or my personal favorite – the posts that show a picture of a Christmas tree with some vague platitude about the holidays.

Don’t get me wrong; I love the holidays.

But I’m tired of seeing the same old, cliched content every year.

Let’s mix things up this year and create interesting and engaging content.

Here are some ideas for you to humanize your or your brand’s holiday content:

👉🏻 Stories about your team members who are going above and beyond this holiday season
👉🏻 The values centered around the season and how your brand stands true to those values
👉🏻 A behind-the-scenes look at how you prepare for the holiday season

The cliched holiday wishes will not cut in a marketing world increasingly becoming personal and vulnerable.

So let’s get creative and start humanizing our holiday content!

What are some other ideas you have for humanizing holiday content?


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