Jay Mandel

Jay Mandel is Your Brand Coach.

CERTIFi by Mercy University Customer Experience Program advisory board

 I am thrilled to join the CERTIFi by Mercy University Customer Experience Program advisory board. This program, which mirrors many of the themes from my book, Brand Strategy in Three Steps, is all about designing impactful brand experiences to drive loyalty, achieve higher revenue gains, and reduce costs. It’s all about helping your organization see …

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 2024’s marketing landscape

In 2024’s marketing landscape, we are witnessing a transformation, adaptation, and innovation driven by conversations, conscience, customization, and trust. To succeed today, brands must: Speak Clearly: Optimize for voice search and understand how people naturally converse. Go Green: Embrace sustainability as a trend, profit driver, and loyalty builder. Personalize Deeply: Craft unique experiences for each …

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Passion vs. Mediocrity: Be a New Green Bo, Not a Big Wong 

My friend and I recently visited New Green Bo restaurant in NYC’s Chinatown and loved it. However, the last visit was the weekend, and there was a big line. During our outing, I suggested visiting a restaurant from my childhood. Despite the lack of a line, I assumed it was still in business and good. …

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🌴 Pausing isn’t Inactivity; It’s a Different Kind of Action 🌴

I just got back from a much-needed break, and as I spent these last few days in a rare state of ‘doing less,’ a realization dawned on me: the power of the pause is often understated. 🌴 Pausing isn’t Inactivity; It’s a Different Kind of Action 🌴 In these quiet moments, our thoughts settle, and …

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My Tickets to India are Booked, and it’s more than a trip! 

It’s finally happening! I’ve booked my flights not just for a journey but a milestone – an affirmation of the power of global collaboration. For the past six years, Your Brand Coach has been a global team, crafting strategies across time zones, from the USA and the UK to India. We’ve built a synergy, not …

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Success Sprint: Learning with Brand Strategy in Three Steps

Working with an experienced founder such as Todd Rowe can be a great way to gain real-world experience and learn how to manage a company’s brand in the digital age effectively. That’s why the last three trimesters of my capstone classes at Sacred Heart University Jack Welch College of Business & Technology have been focused …

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Redefining Transformation: A Journey of Gradual Changes and Personal Growth

The idea of a drastic transformation, whether it’s physical or mental, can be intimidating. Transformation is a nice anecdotal pitch that brands, especially fitness, beauty, and health ones, often use to lure the ones aiming for a quick win, and a before-after image often accompanies it. But here’s the thing – transformation comes in different …

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Are you emotionally invested?

I realized it: you won’t reach your highest potential unless you are passionate about marketing. I’m here to give you the tools, drive, and motivation to set a meaningful, work-related ambition. Just going through the motions at work won’t cut it. To create a real difference, you have to be emotionally devoted to your job and life. Take on the challenge and get invested.