September 2021

What is Marketing to YOU?

A few weeks ago, I asked over 80 students at two universities, “what is marketing to you?” I was looking for something more profound than what’s in textbooks– something more passion-driven and authentic. Below is my best submission. It’s from Fashion Institute of Technology student Michele Reynoso. This passage has provided me with the clarity I was looking …

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The Aha Moment!

It’s not often that you get chased after class by a student who has a💡 moment. But that just happened. Why? The stakes are high, and the assignment is authentic and relevant. Students have been participating in the Consulting Cup at Fordham Gabelli School of Business for over a decade. The project has evolved to a well-oiled …

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My role as a professor, a brand consultant, and a coach

I am pleased to announce that I have accepted positions as an adjunct professor of Marketing at Fordham Gabelli School of Business and Fashion Institute of Technology. Classes begin this week! My new positions round out one-third of my diversified career. I am a coachI am an educatorI am a brand consultant My job as an educator covers …

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