As we transition from 2023 to 2024, here are my key marketing observations and predictions. 🔙 My 2023 Observations: 🎯 Precision Targeting has become more important with a shift from broad to specific, enabling personalized content to be created. 🌱 Sustainability has grown from just a trend to a fundamental brand strategy. 🤖 AI’s role …
I just got back from a much-needed break, and as I spent these last few days in a rare state of ‘doing less,’ a realization dawned on me: the power of the pause is often understated. 🌴 Pausing isn’t Inactivity; It’s a Different Kind of Action 🌴 In these quiet moments, our thoughts settle, and …
🌴 Pausing isn’t Inactivity; It’s a Different Kind of Action 🌴 Read More »
It’s finally happening! I’ve booked my flights not just for a journey but a milestone – an affirmation of the power of global collaboration. For the past six years, Your Brand Coach has been a global team, crafting strategies across time zones, from the USA and the UK to India. We’ve built a synergy, not …
My Tickets to India are Booked, and it’s more than a trip! Read More »
Working with an experienced founder such as Todd Rowe can be a great way to gain real-world experience and learn how to manage a company’s brand in the digital age effectively. That’s why the last three trimesters of my capstone classes at Sacred Heart University Jack Welch College of Business & Technology have been focused …
Success Sprint: Learning with Brand Strategy in Three Steps Read More »
The idea of a drastic transformation, whether it’s physical or mental, can be intimidating. Transformation is a nice anecdotal pitch that brands, especially fitness, beauty, and health ones, often use to lure the ones aiming for a quick win, and a before-after image often accompanies it. But here’s the thing – transformation comes in different …
Redefining Transformation: A Journey of Gradual Changes and Personal Growth Read More »
I realized it: you won’t reach your highest potential unless you are passionate about marketing. I’m here to give you the tools, drive, and motivation to set a meaningful, work-related ambition. Just going through the motions at work won’t cut it. To create a real difference, you have to be emotionally devoted to your job and life. Take on the challenge and get invested.
For many years it has been the same story with brands – Outdo those numbers, break that record. While market domination is a noble pursuit, going within and competing against your own track record is the strongest kind of competition you can set up. I am competing against my past self – pushing myself to …
The chase to go above and beyond the competition is an ongoing process. Read More »
How frequently do college students blindly put in an extra effort simply due to their enthusiasm for marketing and keenness to showcase their zeal to the world? My latest Fashion Institute of Technology course concluded right before the holiday break. During the final presentations, an idea occurred to me– although it wasn’t incredibly well thought-out, I …
When that spark of motivation hits, don’t wait– pursue it immediately! Read More »
It’s the most wonderful time of the year! 🎄🕎 😊 I want to take a moment to be grateful for my son Gavin who teaches me so much about pushing through, staying determined, and embracing the journey. Gavin is always full of enthusiasm and energy: 🎨 Does your garden need to be painted with colors …
As we wrap up 2022, let’s take a moment to recognize all the accomplishments and successes, large and small, that have come our way this year! Reflecting on our progress allows us to stay motivated for what lies ahead in 2023. For me, 2022 was about documenting my methodology as a coach, consultant, and professor. …
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