Strategy & delivery / Selected essay
Why recommendations fail
(and what to do instead).
A good recommendation is a proposed change. What gives it somewhere to land?
Read the essayInsights / Jay Mandel
Question the promise.
Look at the evidence.
Writing on the gap between what organizations say and what people experience—and the decisions that can close it.
Explore the articlesA place to start
Thinking you can put to work.
Why recommendations fail
MarTech / Growth & Innovation
The cost of silence in marketing is too high
Read on MarTechMarketing Accountability Council / Data & AI
How Bad Math and Synthetic Empathy are Ruining Customer Service
Read on Marketing Accountability CouncilThe article library
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7 articles in Measurement
MAC · August 23, 2026
TopDog Law: Big Bark. Show Me the Bite.
I Followed TopDog’s Disclaimers to Measure the Distance Between the Law Firm Being Advertised and the Legal network operating behind it.
MAC · July 19, 2026
The ROI of Obsession
Why “Fanaticism” is the Ultimate Marketing Accountability Framework
MAC · July 15, 2026
TIME’s “Best” vs. MAC’s Most Honest: The Glaring Gap in America’s Top Companies
On July 9, 2026, TIME and Statista dropped their annual ranking of America’s Best Companies. It’s a list measuring exactly what Wall Street and job hunters care about: financial muscle, employee satisfaction, and ESG disclosures.
MAC · June 23, 2026
Why MAC Is Backing Cauldron’s ‘Slower Thinking’ Over Polymarket Hype
The Marketing Accountability Council rejects rapid, casino-style metrics to champion long-term strategy and ethical consumer trust.
MAC · May 13, 2026
Marketing Metrics. How Did They Get So F*@ked Up? A Historiography
We didn’t end up with dashboards, funnels, and MQL obsession by accident. The metrics marketing is measured by was decided by a series of decisions that slowly reshaped what marketing is allowed to be
MAC · February 24, 2026
The Business Case for Moral Marketers
Why There’s ROI in Listening to Our Better Angels
MAC · January 14, 2026
If Marketing Isn’t Measured on Revenue, Then What? I Got the Answer, Sway!
This article breaks down what executives really mean when they say they want to see marketing's revenue contribution and how marketers can finally replace revenue with much more effective metrics.
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The book / Kogan Page · 2023
Brand Strategy
in Three Steps.
Identity. Intention. Implementation. A framework for connecting your values, your offer, and the way you deliver.
Explore the book and sample chapterKeep exploring
From reading to doing
Bring your question
into the room.
Tell me what you are working through. We can decide together what needs to happen next.