Education / Practice / Recognition

The learning.
The practice.
The record.

Strategic communications, coaching, marketing, and responsible AI. The background behind the questions I ask and the work we do.

Explore my qualifications ↓
Jay Mandel in a coaching conversation at a table.
Learning becomes useful when you put it to work.

01 / Academic foundation

Strategy starts
with understanding.

2003–2005 / Graduate study

Columbia
University

Master’s in Strategic Communications

Branding, media writing, integrated communications, and a communications-plan thesis project.

View my published MarTech biography ↗

1996–2000 / Undergraduate study

Syracuse
University

Undergraduate study

My professional profile records study at Syracuse; a specific degree title is not listed here.

View my education record ↗

02 / AgileBrain · January 2024

Better questions.
Deeper understanding.

Certified Professional Practitioner

AgileBrain uses an image-based assessment to explore emotional needs and motivations. I use it in conversations about values, well-being, team dynamics, and organizational culture.

View practitioner credential ↗

03 / Continued learning

Keep learning.
Keep applying.

Professional learning in AI adoption, organizational development, and marketing. Open an entry for its focus and credential details.

CanvaAI Essentials 2026

September 2026 · Credential ID 8715bc

Learning credential covering AI essentials; the supplied record does not include a detailed syllabus.

View credentials on LinkedIn ↗
LinkedInGenerative AI for Learning and Development Professional Certificate by LinkedIn Learning

January 2025

Professional learning certificate focused on generative AI tools and business learning applications.

View credentials on LinkedIn ↗
LinkedInLeading Responsible AI in Organizations

January 2025

Course learning focused on technical leadership and responsible AI in organizations.

View credentials on LinkedIn ↗
LinkedInBuild AI Literacy in Your Organization as a Business Leader

January 2025

Course learning focused on organizational leadership and building AI literacy.

View credentials on LinkedIn ↗
LinkedInA Practical Guide to Upskilling Your Organization on AI

January 2025

Course learning focused on developing employees’ AI capabilities.

View credentials on LinkedIn ↗
LinkedInGenerative AI in Learning and Development

January 2025

Course learning focused on AI applications in employee learning and development.

View credentials on LinkedIn ↗
LinkedInThe Future of Workforce Learning: AI-Powered Personalization for Skill Development

January 2025

Course learning focused on AI-supported workforce learning and skill development.

View credentials on LinkedIn ↗
LinkedInUsing Gen AI to Develop Personalized Learning Plans

January 2025

Course learning focused on applying generative AI to personalized learning plans.

View credentials on LinkedIn ↗
LinkedInLinkedIn Marketing Solutions Fundamentals

December 2024 · Expires December 2026 · Credential ID z97jgegx5s36

Platform credential covering LinkedIn Marketing Solutions fundamentals.

View credentials on LinkedIn ↗

Records follow my professional profile and supplied certificates. These learning credentials are separate from practitioner certification. The LinkedIn Marketing Solutions credential expires in December 2026; other records do not list an expiry.

04 / Recognition

Recognition
for the work.

Personal recognition and campaigns from my time at Mastercard. Campaign awards belong to the brand and the teams behind the work.

Brand Innovators / June 2016

40 Under 40

Personal recognition among brand marketers under 40 during my time at Mastercard.

Mastercard campaign award

Gold Midas · #44 Days of Crazy

Midas Awards · January 2017

Gold recognition in Products & Services / Credit Card for the U.S. campaign.

Mastercard campaign shortlist

Best Use of Social Media shortlist · #TheHoleStory

European Sponsorship Association Excellence Awards · November 2016

Mastercard’s campaign at The 145th Open was shortlisted in the Best Use of Social Media category.

Mastercard campaign award

Grand Prix · Rugby World Cup campaign

The Internationalist’s Awards for Innovative Digital Solutions · November 2016

The Rugby World Cup campaign received the competition’s top prize.

Mastercard campaign award

Bronze Sports Clio · Hats Off to Tom

Clio Awards · June 2016

Bronze recognition in Partnerships & Sponsorships.

Mastercard campaign award

Gold Portfolio Award · Hats Off to Tom

Financial Communications Society · April 2016

Gold recognition in Consumer Retail / Social Media.

Campaign study ranking

Top sponsor campaign · Rugby World Cup 2015

Waggener Edstrom Communications [WE] · Brand Agility Index · November 2015

Mastercard ranked as the most effective sponsor in WE’s Brand Agility Index study.

Read the study coverage ↗

Mastercard campaign award

Silver Midas · Hats Off to Tom

Midas Awards · November 2015

Open Championship campaign recognition for digital, social media, and sponsorship work.

Shortlists and study rankings are identified separately from award wins. Dates follow my professional profile record and may differ from the competition year.

See my Mastercard experience ↗

Working roles / Separate from certifications

The work continues.

I founded the Marketing Accountability Council and contribute to Technical Conformance work with Sean Meier within the IAE and IEEE effort.

See initiatives, partners, and my role ↗Check published work and source records ↗

Put the learning to work

What are you
working through?

A leadership question, a team challenge, or a decision that needs a clearer foundation.

Start a conversation

Start a conversation

How can I help?

Ask a question or share what you’re working through.

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