Kogan Page / Published book
Brand Strategy
in Three Steps
Identity, intent, and implementation. A practical way to connect a brand’s purpose to its actions.
Explore the book & reviews ↗Results & what comes next
Work.
Response.
What’s next.
A published book. Writing that finds an audience. Business experience put to work. Here’s what I’ve built—and where I want it to lead.
Explore the record
01 / Published work
The authorship
is already here.
A book, published columns, and a personal voice that keeps asking another question.
Brand Strategy
MarTech / Published columns
Questions for
the business.
Writing on business behavior, marketing incentives, customer trust, and the consequences of shortcuts.
Read the article archive ↗These Are the Breaks / Personal writing
Life, observed.
Promises, questioned.
Everyday observations, questions, and humor. An observing eye applied beyond the office.
Read the publication ↗02 / Audience response
A detail people
recognize.
My apple-slices video reached 7.4 million views. Jaywalking NYC’s “Knicks in five” reached 1.8 million, as displayed October 9, 2026.
I’m interested in what people recognized, what they argued about, and what made them send it to someone else.
TikTok · individual video views
Rounded counts shown in your TikTok screenshots, October 9, 2026. Bars share a scale within this panel.
LinkedIn · weekly post impressions
LinkedIn weekly performance reports. Totals across posts, not individual video views or unique people.
Reach shows attention. It does not establish client revenue or business impact. The two panels use separate scales.
LinkedIn / Professional recognition
Recognition from
people in my network.
Skill endorsements recorded in my LinkedIn data export, downloaded October 10, 2026.
Accepted skill endorsements
Distinct endorsing profiles
Skills with accepted endorsements
Most endorsed: Digital Marketing (137) · Integrated Marketing (119) · Social Media Marketing (90) · Strategy (78) · Social Media (76).
Source: Endorsement_Received_Info.csv. Counts include accepted endorsements only. One profile can endorse several skills. These figures describe professional recognition, not audience reach or client outcomes.
03 / Applied work
The work beyond
the writing.
Consulting, coaching, and workshops bring these questions into real assignments: clarify the problem, make a decision, help a team practice, and move work forward.
See documented work & client perspectives ↗
04 / The next chapter · My intention
Earn the assignment.
Do the reporting.
I’m building toward paid freelance writing.
I want assignments that draw on my authorship, years in business, curiosity about people, and willingness to say what the evidence supports.
I want to work with an editor and produce something worth a reader’s time. This is the next result I’m working toward.
Discuss a paid writing assignmentBring the pieces together
The Clean Data Alliance conference I’m planning gives these efforts a gathering point. Writing surfaces questions. Practitioners bring responses. Working sessions make those responses usable.
See the connected vision ↗