Published in MarTech
Marketing promises.
Real experiences.
My MarTech columns examine the gap between what marketing promises and what people experience: trust, leadership, data, AI and the decisions behind the message.
Start with the most popular columns.
These five articles attracted the most views in MarTech’s reporting through October 8, 2026.
All 28 MarTech articles.
Newest first. Each title links to the original article.
- Better data starts with treating people like people
- Why trust belongs at the center of your data strategy
- Marketing looks successful, but misses what matters
- No means no, even when the system refuses to listen
- The myth of brand community in the age of data agency
- How dirty data broke marketing
- Rethinking marketing’s relationship with data
- Marketing leadership asks for radical candor but wants compliance
- Why the grift economy is killing both marketing and marketers
- The cost of silence in marketing is too high
- Why marketers are leaving and what it takes to stay
- Crumbl’s legal trouble shows the risks of shortcut marketing
- Brand safety is BS (until it’s not)
- How digital natives changed the game on legacy media
- Target’s DEI retreat: Inclusivity was never more than a marketing stunt
- Are AI tools shaping your intentions more than you realize?
- Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025
- Why marketers must move from retention tactics to customer respect
- How to move beyond performative segmentation and embrace authenticity
- The fading third place: A reflection on Starbucks and society
- Marketers must adapt to a changing world
- Planting seeds and building trust in a world of overnight wins
- How to build a B2B brand that delivers lasting value
- Escaping the marketing circus: How empathy can realign brands, audiences and results
- Martech’s moment of truth: Why product excellence beats slick sales pitches
- Ethical marketing in the age of hidden fees and deceptive pricing
- Adapting marketing strategies for post-pandemic reality: The need for authenticity
- 3 steps to an authentic brand: Identity, intention and implementation