Reddit Marketing: How to Use Reddit to Grow Your Brand
Quotes Jay on contributing useful advice to Reddit communities and earning visibility through participation.
Read at Business.comPress & media
Read the coverage.
Hear the thinking.
Independent reporting, expert commentary, interviews, and my published writing. See the context for each piece and read it at the original source.
Independent coverage & quoted expertise
Reporting by other writers, including expert commentary and coverage of projects from my corporate career.
I'm delivering for Uber Eats after decades in corporate marketing. It's helped me make money — and stay humble.
An edited interview about Jay’s move from corporate marketing to delivery work, and his experience of income and customer service.
Read at Business Insider
Hulk Hogan’s Branding Lessons For Companies And Organizations
Edward Segal includes Jay’s perspective on brand storytelling and reputation.
Read at Forbes
MasterCard Uses a Command Center to Track Its Marketing Spend
Reporting on Mastercard’s marketing command center; the article does not name Jay.
Read at FortunePodcasts & conversations
Hear how I approach brand strategy, customer trust, and marketing accountability.
Marketing Accountability with Jay Mandel
Discusses consumer trust, strategic restraint, and replacing manipulative marketing with transparency and useful value.
Listen at In Clear FocusOn Brand
The Language of Brand Strategy with Jay Mandel
Explains identity, intent, and implementation as a practical way to connect brand strategy with meaningful action.
Listen at On BrandBrand Strategy In Three Steps with Jay Mandel
Discusses purpose, values, and turning personal and corporate experience into a more useful approach to brand strategy.
Listen at In Clear FocusMy published writing
Columns I wrote for MarTech. These show my perspective and approach to the work.
Why marketers are leaving and what it takes to stay
Explores marketing career strain and the leadership conditions that help marketers stay and do meaningful work.
Read at MarTechCrumbl’s legal trouble shows the risks of shortcut marketing
Connects shortcut marketing to brand and legal risk, reinforcing the need to test promises against business behavior.
Read at MarTechBrand safety is BS (until it’s not)
Questions the distance between brand safety rhetoric and the decisions brands make when reputational risk becomes real.
Read at MarTechBook · Kogan Page
Brand Strategy in Three Steps
A practical approach built around identity, intent, and implementation.
View the book at Kogan Page ↗For journalists & producers
Have a question worth asking?
I’m available for interviews and commentary on brand strategy, the gap between promises and delivery, marketing accountability, and how data and AI affect customer trust.
Send the topic, outlet, deadline, and format through my contact form.
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