AgileBrain
Coaching & teaching applicationAgileBrain: connect emotional understanding to brand strategy.
People can describe their values without understanding the emotional needs influencing their decisions.
Read the case study← Evidence & selected work
The case study index
Find the work that speaks to your situation.
Search projects, workshops, coaching, and systems by organization, challenge, or type of work. Each account explains my contribution and the evidence available.
Try BitX, Mastercard, coaching, or data governance.
33 case studies to explore
Organization / My contribution / The accountAssociation of National Advertisers
Workshop deliveryANA: turn brand strategy into a digital connection.
Marketers need a consistent voice and purpose across websites, social media, and content.
Read the case studyBija Essence
Brand strategy & implementationBija Essence: carry a brand strategy into content and design.
The business needed an end-to-end brand and a consistent way to explain it.
Read the case studyBitX Capital
Founder coaching & content directionFrom generic financial content to a founder-led voice.
Founder coaching, content direction, and student agency guidance connecting Todd Rowe’s experience to more specific financial services content.
Read the case studyBrand Strategy in Three Steps
Method developmentFrom abstract brand language to a method people can use.
How Jay converted years of coaching, consulting, and teaching into a practical brand strategy method organized around identity, intent, and implementation.
Read the case studyClean Data Alliance
Positioning, education & partner contributionFrom data privacy principles to inspectable commercial systems.
Jay’s Clean Data Alliance contribution: positioning, education, and partner materials connecting permission, provenance, quality, and governance to buyer questions.
Read the case studyClient organization (unnamed)
Analytics review & measurement guidanceFrom activity metrics to accountability.
How Jay reviewed analytics, questioned traffic quality, identified missing carousel events, and separated activity from inquiries before drawing conclusions.
Read the case studyExecutive podcast concept
Coaching & platform strategyFrom broad experience to a podcast with a clear reason to exist.
How Jay coached an experienced consumer and startup marketer to define the idea, audience, and personal meaning behind a new podcast without turning it into another generic interview show.
Read the case studyInstitute for Advertising Ethics
Developing governance workFrom ethical principles to inspectable advertising systems.
How Jay’s IAE Governance Lab work connects advertising ethics to the operating questions raised by AI, identity, permission, proof, and accountability.
Read the case studyJay Mandel · Brand architecture
My own practiceOne point of view. Put into practice.
How personal conviction, public writing, and professional work connect through identity, intention, and implementation.
Read the case studyJay Mandel · Corporate career
Career experience & reflectionFrom corporate marketing experience to an accountability practice.
How Jay’s years inside large organizations shaped the way he now helps leaders connect promises, evidence, ownership, and follow-through.
Read the case studyJay Mandel · SingleFig
My own practiceFrom scattered contacts to a relationship system Jay uses himself.
How Jay uses SingleFig to connect website inquiries, contacts, context, follow-up, and relationship-based business development.
Read the case studyJay Mandel · These Are the Breaks
My own practiceBringing several public identities under one editorial idea.
How Jay uses ‘Life, observed. Promises, questioned.’ to connect consulting, consumer criticism, and personal writing through a story test and channel plan.
Read the case studyJay Mandel · Website system
My own practiceFrom expertise to a digital presence people can use.
A website rebuild connecting visitor questions, evidence, and ways to engage, with BASE3, SingleFig, and ChatGPT Sites serving clear roles.
Read the case studyLeadership Capital Group
Positioning & website strategyFrom relationship-driven expertise to a clear executive search story.
Positioning and website content organized around the different questions brought by clients, candidates, and partners.
Read the case studyMarketing Accountability Council
Founder-led platformTurning a point of view into a working offer.
How Jay and MAC collaborators connected public accountability writing, the Trust Index lens, diagnostic questions, and Trust Gap to practical consulting work.
Read the case studyMastercard · B2B lead generation
Former employmentConnect lead capture to follow-through and measurement.
Campaigns serving financial institutions, governments, merchants, and technology businesses needed a consistent lead process.
Read the case studyMastercard · Careers experience
Former employmentMake the careers experience clearer for candidates and new hires.
The global careers presence needed current content, regional context, and a useful onboarding experience.
Read the case studyMastercard · Content strategy & operations
Former employmentConnect global content strategy to the way teams publish.
Global content needed a consistent voice while remaining localized and relevant across markets.
Read the case studyMastercard · Global Marketing Center
Former employmentFrom fragmented brand sites to one global marketing center.
How Jay helped Mastercard turn scattered digital brand resources into a clearer global platform for marketers.
Read the case studyMastercard · Global social & content
Former employmentFrom campaign bursts to sustained moments of truth.
How Jay helped shift global digital marketing from isolated campaigns toward an ongoing system for relevant social and content engagement.
Read the case studyMastercard · Measurement
Former employmentCreate a common language for marketing measurement.
Global creative assets and campaigns needed consistent categories before their performance could be compared.
Read the case studyMastercard · Open Championship
Former employmentCoordinate a global golf sponsorship across markets.
The Open Championship sponsorship needed a digital activation that regions could execute together.
Read the case studyMastercard · Priceless platform
Former employmentBring Priceless experiences to life through digital delivery.
Consumer marketing and product teams needed digital messaging and integrations for Priceless Surprises, Specials, and Causes.
Read the case studyMastercard · Publishing platforms
Former employmentBuild a connected newsroom and publishing foundation.
Corporate news and commentary needed a coordinated home across global and regional channels.
Read the case studyMastercard · Real Time Marketing Lab
Former employmentBuild the operating model for real-time global marketing.
Global campaigns needed shared tools and a way to evaluate creative work using qualitative and quantitative evidence.
Read the case studyMastercard · Rugby World Cup
Former employmentAlign nine markets around a global sponsorship.
A global Rugby World Cup activation required buy-in, staffing, funding, and agreed measurement.
Read the case studyMastercard · Social intelligence
Former employmentTurn social listening into business intelligence.
Counting mentions alone does not explain brand health or identify useful opportunities.
Read the case studyMastercard · Thought leadership
Former employmentGive business insights a clear digital home.
Thought leadership needed an official platform combining different content formats.
Read the case studyMiguel S. Hill
Leadership coaching & planningMaking technical leadership legible to decision-makers.
Coaching and planning work on career direction, executive communication, business cases, and a proposed operating framework for a senior technical leader.
Read the case studySpecialty insurance team
Workshop & team developmentA practical LinkedIn writing workshop for a specialty insurance team.
A live workshop, post audits, rewriting exercises, and a shared checklist for buyer relevance, evidence, and useful next steps.
Read the case studyTrust Gap
Framework applicationFrom an accountability idea to a Trust Index experience.
How Trust Gap turns the Trust Index into a practical way for leaders to examine where trust is earned, weakened, or repaired across the marketing system.
Read the case studyWorkforce training company
Market-entry strategyFrom a strong training product to a case institutional buyers can defend.
How Jay reframed market entry for a workforce-training company around funding, integration, evidence, and buyer confidence rather than product features alone.
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