The need
The Open Championship sponsorship needed a digital activation that regions could execute together.
Case study · Mastercard · Open Championship
Coordinate a global golf sponsorship across markets.
The Open Championship sponsorship needed a digital activation that regions could execute together.
The problem beneath the request
The Open Championship sponsorship needed a digital activation that regions could execute together.
Jay’s approach
Jay’s role in the work.
01
Scope and delivery
Led #HatsoffToTom and #TheHoleStory from ideation to on-site delivery. Coordinated three regions or markets through the Real Time Marketing Lab model.
What changed
The output and evidence available.
Reported outcome
Percolate published an account of the 2015 Open Championship campaign, including Jay’s perspective as Vice President of Global Digital Marketing.
The through line
The published campaign account documents the work and Jay’s perspective. It is not an independent measurement of the effect of his individual contribution.
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