IAE summit · Omnicom · October 12, 2026

Ideas into evidence.

Can you prove what happened? My work with Sean Meier asks what evidence should follow AI advertising—from source and permission to decisions and results.

Jay Mandel presenting beside the full six-layer AI Trust Stack working draft at the IAE summit — The developing AI Trust Stack, presented at the IAE summit. A working draft, not a finished standard or certification.

Jay Mandel speaking with his arms open beside the AI Trust Stack slide — Bringing the evidence questions into the room.

Jay Mandel at the lectern with the Technical Conformance workstream visible on the screen — Technical Conformance: can you prove what happened?

Read. Explore. Keep talking.

The essay

Mystery Meat. Mystery Data.

A hamburger, AI, and the question of what went into the grinder.

Read the essay ↗

The developing work

AI advertising should show its work.

Our Trust Stack contribution, examples, and progress.

Explore the work ↗

The presentation

Open the slides.

The six-slide presentation prepared for the summit.

View the PDF ↗

Continue the conversation ↗Visit the IAE Governance Lab ↗

This work is in development. It is not an adopted IEEE standard or a certification.