THEIR NEXT STEP / 01A course we can shape from your brief
Confidence & direction
Values, strengths, goals and a practical plan for what comes next.
What they can buildA strengths map and a next-step plan.
← All servicesTheir ambition.
Community upskilling & workshops
Their ambition.
Their next chapter.
A better job. A new business. The confidence to be heard. Help people build the skills to move toward what they want.
The people you serve bring experience, ideas and goals. I work with your organization to turn those goals into practical learning—building the curriculum and leading workshops from your brief.
AUTHORCOLLEGE EDUCATORANA TRAINERTheir goals. Your brief. A practical plan.
Start with what people want
Potential needs a chance to become progress.
Knowing what you want and knowing how to get there can be two different things. A job application, an unfamiliar tool or speaking in front of others can make the next step harder to take.
Your program can give people time to practice, useful feedback and a clear plan—so their ideas and experience have somewhere to go.
Skills for their next step
Learning that moves toward their goals.
Choose a course, workshop or series around the progress participants want to make. Your brief shapes the curriculum, learning materials and delivery.
Choose a topic to see what participants can build. ↓
THEIR NEXT STEP / 01Social media sessions cover clear storytelling, consistent posting, audience feedback and turning attention into useful connections. We explore what helps a post spread and how to build on it.
How we work
A clear path from ambition to action.
01Start with their goals.
Share your brief and your community’s priorities. Together, we define the skills, support and evidence of progress that matter.
02Build around their lives.
I create lessons and materials that connect to participants’ experience. Your team’s knowledge and their input shape the examples, pace and format.
03Practice their next step.
Participants try, get feedback and improve. They build something they can use: a résumé, introduction, website, video or next-step plan.
We agree on format, timing, accessibility and evidence of learning before delivery, including any documentation your funded program needs.
Stories become learning
A platform for finding your voice.
These Are the Breaks is my publication about everyday life, work and the things people recognize in their own experience.
It’s a working example of the skills participants can practice: notice a story, choose an angle, create in their own voice and keep showing up. I bring those habits into your curriculum, shaped around their interests and your brief.
Experience behind the learning
Classrooms. Companies. Communities.
TEACHING & TRAINING
FITTeachingTEACHING & TRAINING
Fordham UniversityTeachingTEACHING & TRAINING
Sacred Heart UniversityTeachingTEACHING & TRAINING
Fairfield UniversityTeachingTEACHING & TRAINING
Kent State UniversityTeachingTEACHING & TRAINING
ANAProfessional trainerFORMER COMPANY ROLE
MastercardFormer VP, Global Digital MarketingFORMER COMPANY ROLE
IBMFormer Director of MarketingFORMER COMPANY ROLE
CITFormer Digital Marketing ManagerWORK & ASSOCIATIONS
Marketing Accountability CouncilFounderWORK & ASSOCIATIONS
Clean Data AllianceCo-founderWORK & ASSOCIATIONS
AgileBrainAdvisor & coaching applicationWORK & ASSOCIATIONS
Leadership Capital GroupCMOWORK & ASSOCIATIONS
Kogan PagePublished author
Explore my roles & collaborators ↗Experience you can explore
Progress, in people’s own words.
University learning
Clarity & confidence
RJ Marlow, a former Fordham student, described learning market research while gaining personal clarity through my teaching and mentoring.
Read RJ’s review ↗Ideas into practice
A brand & a podcast
Victoria, a former Sacred Heart student, described building her Pure Love + Health brand guide, social presence and podcast outline through our coursework.
Read Victoria’s review ↗Professional development
Skills for working teams
My Association of National Advertisers course teaches marketers to connect audience needs, content and digital experiences.
View the ANA course ↗Student examples reflect their public reviews. See how I coached a student agency team or explore more work and recommendations.
Meet your facilitator
I’m Jay Mandel.
I’m the founder of Your Brand Coach, author of Brand Strategy in Three Steps, and an educator and coach.
My teaching includes FIT, Fordham and Sacred Heart University, alongside professional training for the ANA. Earlier roles at Mastercard and IBM inform the practical experience I bring to the room.
My role is to guide the learning, listen and offer useful feedback. Participants make the choices, do the work and build the next chapter.
More about Jay ↗Give their next step a place to start.
Tell me what the people you serve want to achieve. I’ll work from your brief to build the curriculum, create the materials and lead learning they can put to use.
Let’s plan your program
Experience in service of their progress
I walk the walk
and talk the talk.
I bring firsthand experience of creating content, building an audience and communicating ideas—so participants can practice those skills toward their own goals.
Apple slices
Marketing Reality Check
See the post →TIKTOK · AUDIENCE RESPONSE“Knicks in five”
Jaywalking NYC
See the post →IN THE NEWS · QUOTED EXPERTISEBranding & reputation
Commentary on the lessons from Hulk Hogan’s public brand.
Read at Forbes →IN THE NEWS · MY STORYWork & reinvention
My experience moving between corporate marketing and delivery work.
Read at Business Insider →IN THE NEWS · QUOTED EXPERTISETrust & visibility on Reddit
How useful participation can help people find your work.
Read at Business.com →MY WRITING · MARTECHWhy marketers are leaving and what it takes to stay
By Jay Mandel
Read at MarTech →MY WRITING · MARTECHCrumbl’s legal trouble shows the risks of shortcut marketing
By Jay Mandel
Read at MarTech →TikTok counts shown in screenshots captured October 9, 2026. See the audience record ↗