Published coaching example
AgileBrain
AgileBrain’s December 2023 case study describes how I use its assessment in brand strategy, coaching, and teaching.
Read AgileBrain’s case study (opens in a new tab)Selected work
Work you can check.
A focused selection of published work, professional roles, and client perspectives. Each entry links to the source and states what it establishes.
Find work like the challenge you’re facing.
Search the full case-study index by organization, problem, or topic. Filter by the type of help you need, then inspect the approach and work in each case.
Search all case studies ↗Published sources
Selected work and sources.
A documented role, a published account, and a client recommendation establish different things. None is presented as an independent audit of business results.
Marketing leadership
Leadership Capital Group
Leadership Capital Group lists me as its CMO. My work with the firm includes positioning and marketing content.
See the LCG team (opens in a new tab)Training
Association of National Advertisers
ANA lists me as the instructor for Establishing an Effective Digital Brand Connection.
View the ANA course record (opens in a new tab)Former employment · Published project
Mastercard
Percolate’s case study of Mastercard’s 2015 Open Championship campaign features my perspective as Vice President of Global Digital Marketing.
Read Percolate’s campaign account (opens in a new tab)Client perspectives
These excerpts link to public recommendations. They describe the writers’ experiences and are not independently measured commercial outcomes.
Client perspective
“I highly recommend Jay Mandel as your brand strategist.”
Reported learning to build a consistent brand strategy around company values.
Client perspective
“Jay managed to get to the core of who I am as an entrepreneur”
Reported greater clarity about her entrepreneurial identity within five sessions.
Client perspective
“Jay gave me the clarity and the confidence to grow as a marketer.”
Reported identifying core beliefs and a clearer focus for his LinkedIn content.
Work samples
The work behind an engagement.
These accounts describe documented coaching, planning, and workshop deliverables. They do not establish a promotion, revenue increase, or completed transformation.
Making technical work legible.
Leadership narrative, stakeholder communication, and a proposed operating framework.
Read the coaching exampleExplaining the business.
Positioning and website content organized around clients, candidates, and partners.
Read the positioning examplePracticing buyer-focused writing.
A live workshop, post audits, rewriting exercises, and a shared writing checklist.
Read the workshop exampleMy own practice is a working example.
See how I connect the questions a visitor asks to relevant evidence and a clear next step—with BASE3 and SingleFig supporting the broader system.
Read the website case study ↗One point of view, put into practice.
Follow the connections from public writing to brand strategy, team sessions, governance work, and leadership coaching.
Read the brand architecture case study ↗Writing, audience response, and what comes next.
Explore my published authorship, documented audience response, and the paid freelance writing practice I’m building toward.
Results and the next chapter ↗Bring me the problem.
Tell me what is happening. We can decide together what work makes sense.
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