The need
Thought leadership needed an official platform combining different content formats.
Case study · Mastercard · Thought leadership
Give business insights a clear digital home.
Thought leadership needed an official platform combining different content formats.
The problem beneath the request
Thought leadership needed an official platform combining different content formats.
Jay’s approach
Jay’s role in the work.
01
Scope and delivery
Led digital creation and development of Insights.MasterCard.com with white papers, videos, and graphics.
What changed
The output and evidence available.
Reported outcome
An official website for Mastercard insights and thought leadership.
The through line
The project record describes the platform without performance measurements. This was former employment work.
Discuss a similar challenge with Jay