The need
Counting mentions alone does not explain brand health or identify useful opportunities.
Case study · Mastercard · Social intelligence
Turn social listening into business intelligence.
Counting mentions alone does not explain brand health or identify useful opportunities.
The problem beneath the request
Counting mentions alone does not explain brand health or identify useful opportunities.
Jay’s approach
Jay’s role in the work.
01
Scope and delivery
Established a global program tracking social and mainstream media conversations before, during, and after campaigns, launches, and sponsorships.
What changed
The output and evidence available.
Reported outcome
A repeatable listening approach designed to inform business decisions and understand brand health.
The through line
The supplied record describes the program, not a measured causal effect on revenue. This was former employment work.
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