Knowledge was scattered
Brand and marketing resources lived across separate sites, making useful material harder to find and apply.
Case study · Global marketing operations
From fragmented brand sites to one global marketing center.
How Jay helped Mastercard turn scattered digital brand resources into a clearer global platform for marketers.
The problem beneath the request
The platform problem was really an operating problem.
Markets needed consistency
A global brand needed one useful source without ignoring the practical needs of regional teams.
Technology needed a job
A content platform only mattered if it made everyday marketing work faster and clearer.
Jay’s approach
Jay connected platform decisions to the way marketers actually worked.
01
Define the use case
Start with what global and regional marketers needed to find, understand, and do.
02
Consolidate the experience
Bring fragmented resources into a coherent Global Marketing Center.
03
Translate the brand
Make guidance usable across teams instead of leaving it as static policy.
04
Support adoption
Treat launch as the start of behavior change, not the end of a technology project.
What changed
A shared platform made the global brand easier to use.
One center
Marketers gained a clearer destination for global brand and marketing resources.
Stronger consistency
Teams could work from the same foundation while applying it in local markets.
A usable system
The technology supported the brand instead of becoming another disconnected destination.
The through line
Jay helped turn a CMS decision into a global marketing operating system built around access, consistency, and use.
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