The need
Marketers need a consistent voice and purpose across websites, social media, and content.
Case study · Association of National Advertisers
ANA: turn brand strategy into a digital connection.
Marketers need a consistent voice and purpose across websites, social media, and content.
The problem beneath the request
Marketers need a consistent voice and purpose across websites, social media, and content.
Jay’s approach
Jay’s role in the work.
01
Scope and delivery
Designed and delivered workshops around identity, intention, and implementation, using Brand Story and Storydoing frameworks from Brand Strategy in Three Steps.
What changed
The output and evidence available.
Reported outcome
Participants worked on brand narratives and digital touchpoints with a clearer focus on customer value.
The through line
The supplied record describes workshop content; it does not provide attendee outcome measurements. The two ANA entries are combined here.
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