The need
Corporate news and commentary needed a coordinated home across global and regional channels.
Case study · Mastercard · Publishing platforms
Build a connected newsroom and publishing foundation.
Corporate news and commentary needed a coordinated home across global and regional channels.
The problem beneath the request
Corporate news and commentary needed a coordinated home across global and regional channels.
Jay’s approach
Jay’s role in the work.
01
Scope and delivery
Led digital and social work on Cashless Conversations and the Social Newsroom, including Asia Pacific and Latin American versions and a Percolate-powered Future of Payments stream.
What changed
The output and evidence available.
Reported outcome
A publishing foundation connecting blog posts, press releases, social channels, and curated commentary.
The through line
The supplied record describes the platforms; it does not provide audience growth or revenue measurements.
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