The need
Global creative assets and campaigns needed consistent categories before their performance could be compared.
Case study · Mastercard · Measurement
Create a common language for marketing measurement.
Global creative assets and campaigns needed consistent categories before their performance could be compared.
The problem beneath the request
Global creative assets and campaigns needed consistent categories before their performance could be compared.
Jay’s approach
Jay’s role in the work.
01
Scope and delivery
Established a categorization methodology for global assets and campaigns.
What changed
The output and evidence available.
Reported outcome
A taxonomy intended to support measurement and quantification across marketing work.
The through line
The supplied record describes the measurement foundation; it does not quantify an efficiency or revenue gain.
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