The need
A global Rugby World Cup activation required buy-in, staffing, funding, and agreed measurement.
Case study · Mastercard · Rugby World Cup
Align nine markets around a global sponsorship.
A global Rugby World Cup activation required buy-in, staffing, funding, and agreed measurement.
The problem beneath the request
A global Rugby World Cup activation required buy-in, staffing, funding, and agreed measurement.
Jay’s approach
Jay’s role in the work.
01
Scope and delivery
Served as digital lead, coordinated five regions and nine markets, and established measurement plans.
What changed
The output and evidence available.
Reported outcome
The supplied record describes digital activation across participating markets. It does not establish a comparative engagement ranking or an independently verified commercial result.
The through line
The comparison methodology and raw data were not supplied. This is a historical reported result from Jay’s former employment role.
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