The need
Campaigns serving financial institutions, governments, merchants, and technology businesses needed a consistent lead process.
Case study · Mastercard · B2B lead generation
Connect lead capture to follow-through and measurement.
Campaigns serving financial institutions, governments, merchants, and technology businesses needed a consistent lead process.
The problem beneath the request
Campaigns serving financial institutions, governments, merchants, and technology businesses needed a consistent lead process.
Jay’s approach
Jay’s role in the work.
01
Scope and delivery
Led digital B2B lead generation and developed how leads were collected, acted on, and quantified through Salesforce.
What changed
The output and evidence available.
Reported outcome
A lead process connecting acquisition, qualification, follow-up, and measurement.
The through line
The supplied record does not include conversion rates or revenue figures. This was former employment work.
Discuss a similar challenge with Jay