The need
Global content needed a consistent voice while remaining localized and relevant across markets.
Case study · Mastercard · Content strategy and operations
Connect global content strategy to the way teams publish.
Global content needed a consistent voice while remaining localized and relevant across markets.
The problem beneath the request
Global content needed a consistent voice while remaining localized and relevant across markets.
Jay’s approach
Jay’s role in the work.
01
Scope and delivery
Partnered with media, communications, and consumer marketing teams on a strategic roadmap, content guidance, and global curation and publishing workflows. Led social voice and content operations.
What changed
The output and evidence available.
Reported outcome
A connected approach to strategy, localization, workflow, and measurable publishing.
The through line
Two related project entries are combined here. The supplied record does not include dates or quantified outcomes.
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