Question the promise.
Look at the evidence.

MAC · August 27, 2026

Marketing Has Bad Breath, Not Halitosis

Listerine turned bad breath into halitosis. Marketing has done the same, turning ordinary uncertainty into urgent and curable problems. Learn how to respond to the funk.

MAC · August 21, 2026

I Heard It Through the Fakevine

From Marvin Gaye to fake followers, ad fraud, bots, and manufactured consensus: what happens when the grapevine becomes the marketplace, and nobody knows what’s real?

MAC · July 26, 2026

The marketing industry is burning its own talent

What Stacey Duguid's job search, Andrew Bowins' pivot, and the Marketing Accountability Council reveal about marketing's real accountability problem

MAC · July 10, 2026

Your Next Marketing Decision Could Save Democracy

Business futurist and author Doug Stephens stops by the MAC to talk about his new book, explain why saving democracy is good business, and explore how marketers can help.

MAC · July 8, 2026

"Be More Strategic" Is the Most Useless Advice in Marketing

Most marketers think being strategic means connecting their work to revenue and learning the language. But that advice often keeps marketers trapped in execution mode.

MAC · June 27, 2026

The Right Message Mirage

A familiar marketing ideal can become more useful when teams replace impossible precision with sound audience judgment, respectful relevance, and continuous learning.

MAC · June 24, 2026

Nobody Wants Your Whitepaper Anymore

The value exchange that built modern B2B marketing is collapsing. What replaces it will require a different kind of marketer entirely.

MAC · June 23, 2026

Marketers Must Stop Being Card Counters

Why Our Odd Obsession With Odds Isn’t Optimal

MAC · May 26, 2026

My Inside Look at Udacity’s Desperate Marketing Machine

I was Ghosted by the Recruiter then Spammed by Udacity's Desparate Marketing Machine

MAC · April 29, 2026

Marketing Didn’t Get Tied to Revenue by Accident: A Historiography

Marketing didn’t get reduced to a pipeline machine by accident. It happened because, at a critical moment, marketing couldn’t explain its value and what replaced it reshaped the entire function.

MAC · April 17, 2026

The Zeitgeist Didn’t Die, We Stopped Feeding It

And Marketers Must Stop Trying to Feed Off It

MAC · April 15, 2026

The Day I Realized Personas Were Useless

This article breaks down why personas suck, what they’re hiding, and what you actually need to understand if you want your marketing to stop blending in and start working.

MAC · March 25, 2026

Did Marketing Kill the BDR Role?

We’ve been asking BDRs to turn clicks into conversations, then blaming them when it doesn’t work. This piece breaks down how marketing quietly set them up to fail.

MAC · March 18, 2026

Why “Best Practices" Can Only Lead to “Average at Best”

Many B2B campaigns rely on the same underlying template. This article explores how teams can move beyond default practices and build strategy around their customers, strengths, and evidence.

MAC · March 4, 2026

Why Marketing Gets Disrespected in B2B Organizations

Marketing has been made "simple", so everyone thinks they know how to do marketing. That has lead to a complete lack of understanding and disrespect of the function.

MAC · February 25, 2026

Is Your Self Worth Tied to a Dashboard?

A reflection on separating professional self-worth from dashboard results so marketers can learn more honestly, make better decisions, and build work that matters.

MAC · February 15, 2026

Resist and Unsubscribe

When the Only Lever Left Is the Market

MAC · February 4, 2026

Making Lemonade Out of Don Lemon

This month marks two years of the Marketing Accountability Council, and over the next few weeks, I’ll be writing reflections on where we started, where we’re headed, and what’s breaking (and changing) across marketing and business.

MAC · February 3, 2026

MAC Reality Check - Paul Ruscoe on Control, Accountability, and Marketing Without Illusions

Why modern marketing’s obsession with control is making us worse at the very thing we’re trying to improve.

MAC · January 26, 2026

Demand Gen Isn’t Dead, but I’m Here to Kill It and Replace it With Something Much Better

Demand generation is anti-marketing.

MAC · January 6, 2026

Lost at CES: A Guided Tour of Marketing’s Collective Delusion

A candid look at the CES marketing pilgrimage—and how marketers and technologists can move past performance to have more useful conversations about innovation, brand, and customer value.

MarTech · July 28, 2025

The cost of silence in marketing is too high

Digital marketing too often rewards performance over principle.

MarTech · August 13, 2024

Marketers must adapt to a changing world

Adapting marketing to changing customer expectations.

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